Embracing Technology: The Blueprint for Modern Leadership

The role of a modern leader transcends traditional boundaries. Gone are the days when effective leadership simply meant charisma and strategic thinking. Nowadays, being tech-savvy is not just an option but a necessity for your company to keep up with the competition.

By embracing new technologies like digital communications, video production, and AI, leaders can transform their approach.

Video Communications Can Foster Transparency

There are a plethora of communications strategies that employ video as a tool for connecting teams on a deeper level. Regular video communications from leadership help employees feel more connected to the mission, and video has a more personal touch than an email.

When leadership videos are done right, they can humanize leadership. Oftentimes, the C-Suite feel like an untouchable group removed from the front line. But when they utilize the connecting, humanizing power of video, leadership can bridge that hierarchical gap. Whether it’s delivering company updates, sharing quarterly insights, or providing team feedback, video is an incredibly engaging medium.

Use AI to Enhance Team Efficiency

Integrating AI tools into leadership practices can revolutionize decision-making. AI-driven insights empower leaders to make better data-driven decisions, according to a Harvard Business Review study. This leads to more efficient operations and better outcomes.

And there’s evidence that companies utilizing digital and AI tools outperform 2-6 times higher on shareholder returns. This is just one exciting outcome of what turns out to be a compounding effect: leaders who embrace digital tools are effectively rewiring their organizations to the core.

Predictive analytics can help leaders anticipate challenges and adapt accordingly, strengthening their team’s overall effectiveness. Staying ahead of the curve can be a game-changer in any industry.

Digital Communications Drive Employee Trust and Retention

Consistent digital communications are a cornerstone for building trust and alignment within teams. Research has found that the act of reinforcing the culture, values, and purpose of the company results in high employee engagement and trust. The easiest way to send these messages instantly to the entire company is with digital communications—email, instant messaging, company intranet sites, internal video messaging, live video calls that include leadership, and more. Leader who leverage digital channels to keep their teams informed and to solicit feedback maintain a better sense of connectivity, regardless of geographical barriers.

The pandemic was a case study in how digital communications can shape the workforce. The value of “direction-giving language” for employee trust becomes even more critical during periods of change and stress. When employees feel they can trust leadership to be direct and honest, they’ll be more engaged and have higher rates of retention through thick and thin.

Being a tech-savvy leader is not just about mastering the latest tools. It’s about embracing a mindset of continuous learning. The commitment to innovation and adaptability is essential in the competitive leadership landscape.

Sign up for The Slate: A Twice-a-Month Tip for Using Video to Achieve Your Business Goals.

“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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