Using Video to Lead Through Any Crisis

November 2nd, 2022 Tribe Pictures

“In a crisis, people need reasons to believe in their leaders.” This is the driving force behind Tribe Pictures’ corporate communications videos. Delivering messaging from leaders directly to their people. Messages that relay trust, display empathy, provide answers. Deliver Belief Stories through Video for Direct Impact Forbes outlines three types of “belief” stories you convey […]

Growth in Leadership Confidence in The King’s Speech

September 29th, 2022 Tribe Pictures

In 1939, a nervous 44-year-old monarch sat behind a microphone. Millions of people were waiting at their radios to hear what he had to say. The subject was the survival of civilization. The man was George VI, the king of the British Empire. He was about to prepare his subjects across the globe to go […]

Teleprompters – Making the Most of a Necessary Evil

June 8th, 2022 Tribe Pictures

Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a script. The executives at your company, on the other hand, might not benefit from a teleprompter in the same way. They might come across as stiff […]

Navigating Corporate Messaging through Covid-19

January 26th, 2022 Tribe Pictures

In early 2020, we were all called to a higher purpose—to work together to overcome this terrible tragedy. From TV commercials to corporate communications, there was a widely-shared attitude that ‘we can overcome this, we’ll work together.’ Things are different now. Our feelings have been modulating both up and down as we’ve gone through such […]

How Corporate Communicators & Leaders Should Pivot Their Messaging as the Pandemic Shifts

November 17th, 2021 Tribe Pictures

Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Covid pandemic just months away, and the long-awaited arrival of herd immunity still something of a dream, leaders from major corporations, academic institutions and organizations are continually re-examining the tone […]

Why CEOs should steal techniques from actors

October 8th, 2021 Tribe Pictures

Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actors First, let’s establish that performance is not the same as acting. Acting involves taking on the characteristics of a different person. Rather, performing is not embodying someone else, but […]

How Nervous CEOs Sell Charisma on Camera

September 17th, 2021 Tribe Pictures

Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. After reading The Charisma Myth by Olivia Fox Cabane, I’ve come to realize that the three behaviors that display charisma are the same three principals of making […]

The Intangible Elements of an Effective Video

August 20th, 2021 Tribe Pictures

The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements are the emotional or tonal aspects that make your video effective (or ineffective when overlooked). They take much more skill, time, and practice. Without enough attention to the intangibles, your video […]

Upgrade Your Performance with Trusted Advisors

July 2nd, 2021 Tribe Pictures

When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. You know – the logistics. Your trusted advisor is there to figure out the less tangible stuff –things like body language. By looking at […]