Tribe News

How Corporate Communicators & Leaders Should Pivot Their Messaging as the Pandemic Shifts

November 17th, 2021 Tribe Pictures

Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Covid pandemic just months away, and the long-awaited arrival of herd immunity still something of a dream, leaders from major corporations, academic institutions and organizations are continually re-examining the tone […]

Why CEOs should steal techniques from actors

October 8th, 2021 Tribe Pictures

Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actors First, let’s establish that performance is not the same as acting. Acting involves taking on the characteristics of a different person. Rather, performing is not embodying someone else, but […]

How Nervous CEOs Sell Charisma on Camera

September 17th, 2021 Tribe Pictures

Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. After reading The Charisma Myth by Olivia Fox Cabane, I’ve come to realize that the three behaviors that display charisma are the same three principals of making […]

The Intangible Elements of an Effective Video

August 20th, 2021 Tribe Pictures

The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements are the emotional or tonal aspects that make your video effective (or ineffective when overlooked). They take much more skill, time, and practice. Without enough attention to the intangibles, your video […]

Upgrade Your Performance with Trusted Advisors

July 2nd, 2021 Tribe Pictures

When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. You know – the logistics. Your trusted advisor is there to figure out the less tangible stuff –things like body language. By looking at […]

Connect With Your Viewer: The Direct-To-Camera Approach

June 9th, 2021 Tribe Pictures

When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]

Allow Video To Build Your Corporate Legacy

May 26th, 2021 Tribe Pictures

Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]

Microexpressions on Camera: The Face Tells All

March 17th, 2021 Tribe Pictures

We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” messages in our facial expressions. Simultaneously, we “decode” the faces of people around us. The science behind audience perception Paul Ekman is the Human Lie Detector. His extensive research […]

The Greatness Mindset: Mindfulness, Meditation, Visualization

March 10th, 2021 Tribe Pictures

Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to the high-energy chorus of a song before dropping into a halfpipe. And Virgin Group founder Richard Branson relieves the pressure of public speaking by imaging he’s chatting with a […]