CEO Disease: It’s dangerous and contagious. We at Tribe Pictures may not be medical experts, but we do have the cure for the executives in your organization. The Symptoms: Oblivious Leadership & The Timid Team One of the most insidious characteristics of CEO Disease is that the sufferers are blind to how their moods and […]
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]
Hammers, hinges, and hacksaws may not be the most naturally melodious instruments in the world; nor are the facts and figures of a multinational company’s annual report the most exciting reading. If, however, you have an ear for branding companies using video like Tribe Pictures does, you hear a symphony in all of these tools […]
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]
Like all life skills, learning to be great on camera takes hard work and practice. It doesn’t come naturally to most people, and that’s okay. The only way to learn from mistakes is to accept feedback and put it into action. Easier said than done! Corporate Executive or Clueless Emperor? “The Emperor’s New Clothes” is […]
We’ve all spent the last year getting comfortable on Zoom, Skype, and Microsoft Teams calls. Remote video plays an important role in our lives right now. But before we know it, we’ll be back to shooting with full-size crews and professional cameras. You may be rusty during your first appearance on set in quite some […]
We get teary-eyed when the violin strings sing and our hearts pound to the drums of a hero’s journey. Music has an incredible emotional impact over a scene, often unconsciously. Use music wisely in your corporate communications video to achieve the same emotional impact. Sound is an Artistic Element When Japan’s Sumitomo Corporation asked Tribe […]
B-roll footage is often the saving grace of a bad video or the extra oomph to dress up a good one. The extra shots you collect on set and from the archives serve many purposes for your company’s film, and should never be overlooked. Ease your subject’s nerves When time allows, I like to shoot […]
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they wanted that, they’d go see a Meryl Streep film. The goal isn’t to create a video persona, because the audience won’t believe your story if […]