Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – What do you want your video to accomplish? A successful video is an effective video Some clients that are new to using video in a […]
How do you know your video is going to actually resonate with your audience? How can you be sure they’re going to do, think, say, feel, buy, or buy into what you want them to? Respect your audience’s needs Many people start off with, “I have to tell you this,” as opposed to, “How can […]
“An old trick well done is far better than a new trick with no effect.” – Christian Banach Tribe Pictures hasn’t stayed open for three and a half decades by reinventing the wheel each time we get a new project, client, opportunity. While that may sound fun, it’s a waste of time and resources…and money. […]
Deciding on the length of your corporate video is integral to the video production process. It plays a part in determining the script, the score, the picture. But what is the best balance between the length of your corporate video as opposed to its efficacy? We find many clients get the answer to this question […]
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you must be on the right track. But can you define the purpose of your video? What is the goal of the time, money, and […]
Press release originally published on November 10, 2021. Chatham, New Jersey – Nov. 10, 2021 – When Vern Oakley was directing corporate videos as a freelancer back in the 1980s, he felt intuitively that something was missing. “It’s not that the people I was working with weren’t talented,” he explains. “It’s just that I felt […]
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points they want to make on camera, they can redirect their energy toward delivering that information from the heart. Your delivery makes most of the impact Once you […]
CEO Disease: It’s dangerous and contagious. We at Tribe Pictures may not be medical experts, but we do have the cure for the executives in your organization. The Symptoms: Oblivious Leadership & The Timid Team One of the most insidious characteristics of CEO Disease is that the sufferers are blind to how their moods and […]
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]