Enhancing Corporate Recruiting Through Video: A Game-Changer for HR Managers

A sign that says "this must be the place"

HR managers and recruiters are continually seeking innovative ways to attract top talent. It can feel impossible to stand out in the sea of postings on job sites. So it’s crucial to gather the right tools and make sure the best candidates don’t pass you by.

Capture Your Company’s Vibrant Culture

A job description can help prospects understand the requirements of the role, but it doesn’t help them understand the corporate culture or feel an emotional connection to the company. This is where video comes in — with beautiful visuals, thematic music, informational graphics, and on-camera interviews with current employees, you can capture what it’s really like to work for your company.

Showcasing your authentic company culture to prospects early in the process can avoid a costly culture/employee mismatch after the start paperwork has already been signed. It can also help tip the scales in your favor if a prospect is entertaining multiple offers.

Chemicals company BASF wanted to create a series of videos demonstrating their excellent employee growth and benefits opportunities. To do so, we followed Sundar, who took advantage of BASF’s exclusive wine cellar in Germany, among other global benefits, thanks to his BASF package.

Current Employees Tell the Real Deal

While your C-Suite can articulate your company’s merits, some of the most convincing testimonials come from employees. They can help fill in the details that your candidates want to know—like the day-to-day experience, what your office is like, how you’re handling remote and hybrid positions, and which perks or benefits they’ve taken advantage of.

A great video can build a connection between your company and candidates before they’ve even applied. Tribe created a series of employee recruitment films for KPMG. With a roundtable-style interview format, we let real employees tell the story.

Expand Outreach on Video-First Social Sites

There’s huge benefits to posting your recruiting video on business-focused sites like Glassdoor, Indeed, and LinkedIn, but don’t overlook the power of other social media sites to expand the reach of your video.

Video-first social media platforms like Instagram, TikTok, YouTube, and even Facebook or Twitter, can be great sites to post your recruiting films. The advanced video content algorithms can take your recruiting film across the world in seconds. This is a bonus for remote positions or global corporations.

Paid advertising can also be a valuable tool for recruiting with video. A traditional ad campaign can be expensive and catch limited eyes. Instead, paid advertising on Google or social media platforms can be cost-effective, especially when you harness the power of demographic data to pinpoint your exact target.

Sign up for The Slate: A Twice-a-Month Tip for Using Video to Achieve Your Business Goals.

“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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