The Video Editing Dictionary for Corporate Communicators
Video editing is arguably the most crucial step in the video production process. It’s the time where all of the puzzle pieces come together to form your masterpiece. To the [..]
How a Well-Executed Social Initiative Strengthens Your Brand
Social initiative campaigns are most productive when you reach the hearts of your audience. With an emotional hook, your audience will be moved to volunteer their time and res[..]
Great Artists Steal: Creative Video Techniques
“Good artists copy. Great artists steal.” is one of those quotes that’s usually attributed to someone (Picasso, in this case), but isn’t really theirs. Which is a bit [..]
You Don’t Need a Video
This might sound counter-intuitive coming from people who make videos for a living: No one needs a video. What they need is a solution to a business or communications challeng[..]
Embracing Video for Effective Corporate Change Management in 2024
Change is inevitable. Effective change management strategies are crucial for organizations to successfully navigate transitions. Traditional change management approaches are e[..]
Work-Life Balance Boosts Company Success
Companies that prioritize and foster a healthy work-life balance for their employees reap the benefits of increased retention rates and higher performance. A study from Harvar[..]
Enhancing Corporate Recruiting Through Video: A Game-Changer for HR Managers
HR managers and recruiters are continually seeking innovative ways to attract top talent. It can feel impossible to stand out in the sea of postings on job sites. So it’s cr[..]
Investor relations video to stand out
If your investor relations communication feels more like an obligation than an opportunity for engagement, it might be time to rethink your strategy. Video is one of the best [..]
The Impact of Emotional Tone and Music in Corporate Videos
Corporate videos are an essential way for businesses to connect with their customers and stakeholders. They can be used to showcase products and services, share company news, [..]
