Utilizing Emotion for Effective Corporate Video

July 11th, 2022 Tribe Pictures

Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos may have contained valuable information, they were missing one essential element: emotion. But video productions don’t have to compromise the effectiveness of a business video […]

Why people LOVE video (and why people hate corporate video)

June 29th, 2022 Tribe Pictures

Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to pay attention to it. So why do people hate corporate video? Companies Are Redefining Corporate Video Well, people don’t necessarily hate all corporate video. But over the […]

User-Generated Video is Changing the Media Landscape

May 25th, 2022 Tribe Pictures

If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]

What is a Viral Video in a B2B Environment?

May 4th, 2022 Tribe Pictures

Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – What do you want your video to accomplish? A Successful Company Video is a Video that Produces Results Some clients that are new to using […]

What Makes a Successful Corporate Video?

March 16th, 2022 Tribe Pictures

Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning to production and final edits. Naturally, you expect this company video to reap tangible results. But how do you know your video is going to actually resonate with your audience? How […]

Top 5 CEO Super Bowl Commercials 2022

February 10th, 2022 Tribe Pictures

Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own Super Bowl commercials? Here are Tribe Pictures’ top five Super Bowl commercials featuring CEOs, Chairmen, and other C-Suite executives. 1. Jeff Bezos, Amazon   2. […]

The Magic of Post-Production

August 13th, 2021 Tribe Pictures

The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a second director whose job is to craft each individual shot into a story. Good B-roll Tells Its Own Story When used […]

Speak From Your Heart: Anecdotes Humanize Executives on Camera

July 16th, 2021 Tribe Pictures

Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]