The Magic of Post-Production

August 13th, 2021 Tribe Pictures

The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a second director whose job is to craft each individual shot into a story. Good B-roll Tells Its Own Story When used […]

Speak From Your Heart: Anecdotes Humanize Executives on Camera

July 16th, 2021 Tribe Pictures

Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]

The Secret Benefit of Shooting Incredible B-Roll

April 7th, 2021 Tribe Pictures

B-roll footage is often the saving grace of a bad video or the extra oomph to dress up a good one. The extra shots you collect on set and from the archives serve many purposes for your company’s film, and should never be overlooked. Ease your subject’s nerves When time allows, I like to shoot […]

Your Company’s Legacy Beyond Video

March 24th, 2021 Tribe Pictures

The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business practices are collapsing. Instead, social media and cellphone journalism are shining light on the darkest practices. Good leadership rises above the rest The modern concept of leadership is evolving toward transparency. The exposure […]

Video’s Secret Sauce

January 27th, 2021 Tribe Pictures

Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leverage the techniques of professional filmmaking for your video, you end up with a powerful piece. So what’s in that secret sauce that makes a […]

Your Video Reputation: Do it Right the First Time

January 14th, 2021 Tribe Pictures

One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end of your career, some future filmmaker is going to pull clips from your old videos for your retirement party. So when planning […]

Why Video Matters (To Millennials and Generation Z)

January 8th, 2021 Vern Oakley

People often make the assumption that corporate films are always stiff, dull, and monotone. I’ve spent much of my career shifting that style landscape toward personable and dynamic. The workforce is being taken over by Millennials and Generation Z (everyone born after 1981). And they demand more substance out of their corporations’ media than the […]