How Leaders Can Facilitate Career Growth with Video

When employees become dissatisfied with their career advancement options, companies lose great talent and face costly turnover. A 2024 Gartner report shows that half of all employees feel they lack adequate support in growing their careers. This dissatisfaction often stems from a lack of transparency about clear and actionable growth opportunities.

Strategic internal communications are crucial for proving to employees that growth is tangible. It’s critical for companies to fill this gap in order to secure their best talent for many years to come.

Career Growth Conditions Have Changed

The workforce today is more transient than ever before. Younger generations, namely Gen Z, switch jobs at a rate 134% higher than in 2019. And 25% say they’re hoping or planning to leave their current company within the next six months. Companies are left grappling with the challenge of balancing short-term performance targets with traditional long-term career development.

This becomes a catch-22: are younger workers are more prone to job-hopping because they’re not receiving sufficient support, or is the trend of frequent job changes driving companies to invest less in career development? Are managers investing too heavily in reaching immediate goals than in developing talent for the future?

The communications need is becoming clearer than ever. Employees want a clear path to advancement, and then they want to see it put into action. Companies need to adapt by creating transparent career development plans that align with these new expectations.

Showcase Support through Video Storytelling

One effective way to bridge the gap between employee expectations and company practices is through storytelling. Showcasing real success stories can demonstrate the possibilities for career growth within an organization. It serves as proof to others that the growth they’re seeking is within their reach.

Chemicals company BASF hired Tribe to illustrate how employees can take advantage of their broad swath of benefits programs. Brandy’s story exemplified how one employee navigated her career advancement with enthusiastic support from her team.

By sharing these types of stories, companies can highlight their commitment to employee development and offer tangible examples of growth in action.

Use Video to Amplify Connections

Incorporating video into your corporate communication strategy can be a game-changer. Videos can highlight growth programs, such as employer-sponsored professional development courses and educational opportunities. They can promote digital mentorship programs, allowing employees to engage with experienced mentors. And through digital platforms, there are no limitations on connections—video can be shared any time, any place, in multiple languages, instantly.

By leveraging video, companies can make their growth initiatives more engaging and accessible. This builds a stronger relationship of trust between the employer and employees, who become invested in their own long-term success. Video can not only help retain top talent, but it an also attract new employees who are eager to grow within a supportive environment.