Taming Your Inner Critic: Improving Yourself On-Camera

September 8th, 2021 Tribe Pictures

The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting challenge. In the process, things are bound to go wrong, and you will grow through trial and error. But if you are too hard on yourself, you […]

The Intangible Elements of an Effective Video

August 20th, 2021 Tribe Pictures

The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements are the emotional or tonal aspects that make your video effective (or ineffective when overlooked). They take much more skill, time, and practice. Without enough attention to the intangibles, your video […]

Speak From Your Heart: Anecdotes Humanize Executives on Camera

July 16th, 2021 Tribe Pictures

Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]

Upgrade Your Performance with Trusted Advisors

July 2nd, 2021 Tribe Pictures

When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. Your trusted advisor is there to figure out the less tangible stuff. By looking at your communications strategy from the outside in (or the […]

Real Life on Camera: The Direct-To-Audience Speaking Approach

June 18th, 2021 Tribe Pictures

Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on […]

Connect With Your Viewer: The Direct-To-Camera Approach

June 9th, 2021 Tribe Pictures

When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]

Video Preparation is a Two-Way Street

May 12th, 2021 Tribe Pictures

CEOs and leaders often have busy and constantly filling calendars, so you may underestimate the time it will take to shoot your video. Of course, nailing an on-camera performance involves more than just memorizing your lines. If you allow each member of the production team enough time to prepare properly, including yourself, you will arrive […]

Where to Place Your CEO: Location Defines the Production

April 21st, 2021 Tribe Pictures

The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochromatic setting to contrast his vibrant characters, or a Quentin Tarantino flick without the gritty underbelly of Los Angeles? Many famous directors use locations as a […]

10 Tips to Turn Any Executive into a Video Star

April 15th, 2021 Vern Oakley

Portrait of Satya Nadella

Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.

The Greatness Mindset: Mindfulness, Meditation, Visualization

March 10th, 2021 Tribe Pictures

Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to the high-energy chorus of a song before dropping into a halfpipe. And Virgin Group founder Richard Branson relieves the pressure of public speaking by imaging he’s chatting with a […]