Video Vulnerability: Turning Anxiety into Excitement

July 22nd, 2022 Tribe Pictures

To be a real leader, you need to let your guard down to let your true self get out. That’s not easy for most people. Many at the top are used to being in control of every fact and figure. They equate making mistakes with weakness, especially when being scrutinized on camera. In reality, showing […]

Why people LOVE video (and why people hate corporate video)

June 29th, 2022 Tribe Pictures

Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to pay attention to it. So why do people hate corporate video? Companies Are Redefining Corporate Video Well, people don’t necessarily hate all corporate video. But over the […]

Is online video really free?

April 11th, 2022 Tribe Pictures

Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]

Navigating Corporate Messaging through Covid-19

January 26th, 2022 Tribe Pictures

In early 2020, we were all called to a higher purpose—to work together to overcome this terrible tragedy. From TV commercials to corporate communications, there was a widely-shared attitude that ‘we can overcome this, we’ll work together.’ Things are different now. Our feelings have been modulating both up and down as we’ve gone through such […]

Why CEOs should steal techniques from actors

October 8th, 2021 Tribe Pictures

Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actors First, let’s establish that performance is not the same as acting. Acting involves taking on the characteristics of a different person. Rather, performing is not embodying someone else, but […]

Taming Your Inner Critic: Improving Yourself On-Camera

September 8th, 2021 Tribe Pictures

The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting challenge. In the process, things are bound to go wrong, and you will grow through trial and error. But if you are too hard on yourself, you […]

The Intangible Elements of an Effective Video

August 20th, 2021 Tribe Pictures

The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements are the emotional or tonal aspects that make your video effective (or ineffective when overlooked). They take much more skill, time, and practice. Without enough attention to the intangibles, your video […]

Speak From Your Heart: Anecdotes Humanize Executives on Camera

July 16th, 2021 Tribe Pictures

Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]

Upgrade Your Performance with Trusted Advisors

July 2nd, 2021 Tribe Pictures

When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. You know – the logistics. Your trusted advisor is there to figure out the less tangible stuff –things like body language. By looking at […]