What is a Viral Video in a B2B Environment?

May 4th, 2022 Tribe Pictures

Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – What do you want your video to accomplish? A Successful Company Video is a Video that Produces Results Some clients that are new to using […]

The Impact of Preparation on your Video Appearance

October 29th, 2021 Tribe Pictures

When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points they want to make on camera, they can redirect their energy toward delivering that information from the heart. Your delivery makes most of the impact Once you […]

The Magic of Post-Production

August 13th, 2021 Tribe Pictures

The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a second director whose job is to craft each individual shot into a story. Good B-roll Tells Its Own Story When used […]

The Conversational CEO: Direct-To-Interviewer Corporate Video

June 16th, 2021 Tribe Pictures

Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this approach can spark a powerful connection with your audience as they witness your passion in conversation. The Speaker Maintains Control Many leaders don’t feel comfortable speaking directly to a […]

Connect With Your Viewer: The Direct-To-Camera Approach

June 9th, 2021 Tribe Pictures

When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]

Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination

June 2nd, 2021 Tribe Pictures

With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]

Allow Video To Build Your Corporate Legacy

May 26th, 2021 Tribe Pictures

Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]

Meet Your Film Crew

February 19th, 2021 Tribe Pictures

Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank everyone involved in a production. When your company makes you the face of their next corporate video, these are the production crew members you will most certainly […]

Video’s Secret Sauce

January 27th, 2021 Tribe Pictures

Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leverage the techniques of professional filmmaking for your video, you end up with a powerful piece. So what’s in that secret sauce that makes a […]