Creating the Right Tone in Corporate Video
Your videos might hit all of the marks—the right people, the right statistics, the right platform—but still aren’t effective. One of the elements you may be overlooking [..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
The Impact of Preparation on your Video Appearance
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points th[..]
The Magic of Post-Production
The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a[..]
Practice Makes Perfect – Learn from the best on-camera executive performances
When a CEO steps in front of the camera, they have to accomplish a daunting job. First, they must represent their company with professionalism and authority, while remaining o[..]
The Conversational CEO: Direct-To-Interviewer Corporate Video
Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this ap[..]
Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on inves[..]