Crafting Your Corporate Image: The Power of Dressing for Success in On-Camera Presentations
First impressions are formed within seconds. When you’re meeting someone new through video, if that first impression doesn’t land, they are likely to click away. Dressing [..]
Lights, Camera, Action: A CEO’s Guide to Video Production Terms
In the dynamic world of business communication, CEOs are finding themselves in front of the camera more often. Executives don’t have to be video production experts—but und[..]
The Impact of Emotional Tone and Music in Corporate Videos
Corporate videos are an essential way for businesses to connect with their customers and stakeholders. They can be used to showcase products and services, share company news, [..]
Creating the Right Tone in Corporate Video
Your videos might hit all of the marks—the right people, the right statistics, the right platform—but still aren’t effective. One of the elements you may be overlooking [..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
The Impact of Preparation on your Video Appearance
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points th[..]
The Magic of Post-Production
The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a[..]
Practice Makes Perfect – Learn from the best on-camera executive performances
When a CEO steps in front of the camera, they have to accomplish a daunting job. First, they must represent their company with professionalism and authority, while remaining o[..]
