When creating a corporate video, it’s essential to consider how each element of production can increase your video’s effectiveness. Before you set any cameras up, you’ll need to decide on your shooting location (or locations).
The location you choose will help tell your brand story by creating the right visual imagery to convey your message effectively.
Setting the Stage for Impactful Messaging
The location of your video shoot will set the stage and create the atmosphere for your video. If the video’s message is about the hard work of your employees, you might want to shoot from inside your office or facilities. There, you’ll be able to capture real moments of teamwork and dedication. This kind of transparency and authenticity is likely to have a greater impact on viewers than a stiff CEO speaking from a cold conference room.
While there are many times it makes sense to shoot inside a corporate office, try to think outside of the conference room. Seek out more inspiring locations within reach. Maybe your building has an inviting front entrance or a lively community courtyard.
When it comes to the pharmaceutical industry, video is a great way to capture any stage of the process. From research and development, to production, to real-world use in medical environments, the greatest storytelling impact will be found on-location.
Choose Location with Sound & Noise in Mind
The location of your corporate video shoot can also impact the sound quality of your video. If you’re filming outside, you’ll be dealing with environmental noise, such as traffic, wind, or birds. It’s usually smoothest to shoot interviews indoors in a sound-controlled space. However, a walk-and-talk interview is one of Tribe’s favorite strategies for getting to know a leader in their own environment.
Shooting indoors can also present its own audio challenges. Some rooms may echo, and during working hours there may be background noise.
No matter your video subject, it’s important to choose a location that is conducive to clear and crisp audio. While there are production tools that can minimize the impacts of certain noise sources, when scouting locations for your video shoot, be mindful of how the sound quality of your chosen location will impact your brand storytelling.
Use Lighting to Establish Mood
Lighting is another crucial location consideration, as it is one of the most effective ways to establish the tone of your video. The lighting can set the mood and tone of your video. For example, if you’re shooting a video that celebrates your company culture, you might consider a location that has plenty of natural light that can create a bright, positive atmosphere. Natural lighting (whether truly organic or created using studio lighting) will also convey the authenticity of your video topic.
On the other hand, if you’re creating a video that emphasizes the importance of compliance and safety regulations, you may want to choose locations with dark, moody lighting. Conveying a sense of danger or discomfort can help warning messages hit home.
Virtual Locations are a Convenient Option
In an era where companies are reducing their physical footprint, virtual locations and green screens are becoming attractive options for corporate video production.
When poorly shot, green screens can appear phony and may take away from your video’s message. Nowadays, virtual locations allow you to create the perfect setting for your video without the logistical and financial challenges that come with shooting on location.
Audiences Connect with Location
When choosing a location for your corporate video shoot, it’s important to keep in mind the purpose of the video, the message you want to convey, and the emotions you want to evoke in your audience. A well-chosen location can help you connect with your audience on a deeper level and make your content more relatable.
The mood and tone created by location can lean friendly and welcoming, or cold and uninviting. Where you shoot your video may be the factor that encourages someone to apply to work at your company, to donate to your foundation, or to purchase your product. Taking location into account will resonate with your audience and drive results.