Practice Makes Perfect – Learn from the best on-camera executive performances
When a CEO steps in front of the camera, they have to accomplish a daunting job. First, they must represent their company with professionalism and authority, while remaining o[..]
The Conversational CEO: Direct-To-Interviewer Corporate Video
Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this ap[..]
Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on inves[..]
Allow Video To Build Your Corporate Legacy
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisement[..]
Meet Your Film Crew
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank eve[..]
Video’s Secret Sauce
Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leve[..]
