If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]
I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivating speech. But that inspiring persona somehow evaporates the minute you put a camera lens near them. Why? You’re relying on the wrong strategy […]
When a CEO steps in front of the camera, they have to accomplish a daunting job. First, they must represent their company with professionalism and authority, while remaining open and approachable. They also have to nail all the logistical numbers. And the executive must deliver their message with authenticity, or no one will listen. To […]
Let me tell you a secret: You don’t really need a video. You need a solution to a communications problem. For over three decades we’ve been crafting corporate video content for the world’s largest companies and executive leaders. When these leaders ask us for a video, we don’t operate in a silo—we work alongside our […]