User-Generated Video is Changing the Media Landscape

May 25th, 2022 Tribe Pictures

If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]

Is online video really free?

April 11th, 2022 Tribe Pictures

Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]

Executives Speaking on Camera, Beware of Media Training

September 29th, 2021 Tribe Pictures

I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivating speech. But that inspiring persona somehow evaporates the minute you put a camera lens near them. Why? You’re relying on the wrong strategy […]