What Your Non-Verbal Signals are Saying in Corporate Communications
There’s so much more to communication than the words we speak. Context, body language, and our tone of voice all work together to convey our message’s true meaning. Non-Ve[..]
Why CEOs should steal techniques from actors
Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actor[..]
Dig Into the Heart of Your Business Story
Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and hon[..]
How Body Language Shapes a Corporate Video Performance
Your non-verbal signals paint a broader picture of who you are as a person. Directors pay close attention to the natural gestures of their video subjects. When they sit normal[..]
How to Smile on Camera—the Right Way
Your smile can say a lot more about you than you might expect. Our primitive brains evaluate the smiles of others for our safety. We can instantly tell whether it’s auth[..]
The Conversational CEO: Direct-To-Interviewer Corporate Video
Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this ap[..]
Video Preparation is a Two-Way Street
CEOs and leaders often have busy and constantly filling calendars, so you may underestimate the time it will take to shoot your video. Of course, nailing an on-camera performa[..]
Getting Comfortable on Video: The Camera Is Your Best Friend
We’ve all spent the last year getting comfortable on Zoom, Skype, and Microsoft Teams calls. Remote video plays an important role in our lives right now. But before we k[..]
Where to Place Your CEO: Location Defines the Production
The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochr[..]