User-Generated Video is Changing the Media Landscape

May 25th, 2022 Tribe Pictures

If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]

The Secret Benefit of Shooting Incredible B-Roll

April 7th, 2021 Tribe Pictures

B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes for your company’s film, and should never be overlooked. What is b-roll? There are two types of shots filmmakers need […]

Building your Custom Corporate Video Library

March 31st, 2021 Tribe Pictures

When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video disposable after just one use? Or are you investing in a long-term, renewable asset? Videos should be multipurpose What people don’t realize when commissioning a video […]

Video’s Secret Sauce

January 27th, 2021 Tribe Pictures

Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leverage the techniques of professional filmmaking for your video, you end up with a powerful piece. So what’s in that secret sauce that makes a […]