How Corporate Communicators & Leaders Should Pivot Their Messaging as the Pandemic Shifts
Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Cov[..]
Breaking Corporate Video Barriers: Becoming a Suit with a Soul
When people hear titles like CEO or president, the words conjure up some “suit” sitting in a corner suite on the top floor of a skyscraper. Video is one of the best ways t[..]
Why CEOs should steal techniques from actors
Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actor[..]
How Nervous CEOs Sell Charisma on Camera
Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. Afte[..]
The Intangible Elements of an Effective Video
The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements [..]
Upgrade Your Performance with Trusted Advisors
When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between you[..]
Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
Allow Video To Build Your Corporate Legacy
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisement[..]
Microexpressions on Camera: The Face Tells All
We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” [..]
