Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
Allow Video To Build Your Corporate Legacy
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisement[..]
Microexpressions on Camera: The Face Tells All
We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” [..]
The Greatness Mindset: Mindfulness, Meditation, Visualization
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to t[..]
Writing Your Own Story – Establish Trust Through Authenticity
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they w[..]
JFK’s Great Public Performance
Today, President Joe Biden takes office as America’s 46th president. Many before him made their mark through policy and leadership, but also through great public speaking pe[..]
Your Video Reputation: Do it Right the First Time
One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end[..]