Effective Video for Modern Corporate Leaders

May 22nd, 2023 Tribe Pictures

Many of us grew up with the common belief that great leaders are decisive, clever, results-oriented, and sometimes heartless individuals. It seemed that all that counted to these driven people was the bottom line; all that mattered was winning. Indeed, some leaders out there still adhere to this model. While the appropriate allocation of resources […]

How Corporate Communicators & Leaders Should Pivot Their Messaging as the Pandemic Shifts

November 17th, 2021 Tribe Pictures

Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Covid pandemic just months away, and the long-awaited arrival of herd immunity still something of a dream, leaders from major corporations, academic institutions and organizations are continually re-examining the tone […]

CEO Magazine Profiles Author, Filmmaker and Authenticity Expert Vern Oakley

October 5th, 2021 Tribe Pictures

In “The Art of Business Storytelling,” Oakley reveals how CEOs can drive effective communication by sharing authenticity, candor and compassion on camera. I’ve always loved the observation that ‘Culture eats strategy for breakfast’… because if its employees aren’t going to support the strategy of the company, you can’t really execute it.” — Vern Oakley CHATHAM, […]

Corporate Video Strategy In A New Era

November 21st, 2019 Vern Oakley

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Rapidly changing technology shifts expectations of how we’re all communicated to. In a sense, we’re all millennials. I spoke with David Brancaccio of American Public Media’s Marketplace Morning Report about this concept about this concept and how it impacts everything from recruitment video ideas to what makes the most effective corporate brand videos. Do you […]

The Best CEO Videos Cut Through The Digital Noise

September 30th, 2019 Vern Oakley

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There’s so much noise. How do you cut through? How do you get your big ideas heard and then adopted? In this edition of Tribe’s Leadership in Focus Video Series, Tribe’s CEO and creative director, Vern Oakley, was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about leading in a digital society. Politicians have […]

Leadership in Focus: Make Your CEO Comfortable Creating A Video Message

September 26th, 2019 Vern Oakley

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 Being on camera can be nerve-racking. Your ability to relax into the moment determines how well your humanity shines through. The Sacred Space acts as insulation. As film directors, we’ve learned that the one-on-one relationship with a leader is crucial, as the best CEO videos are made when an executive feels comfortable. → The Leadership in […]

Leadership in Focus: The Best CEO Videos Understand Their Audience

September 23rd, 2019 Vern Oakley

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 Where do you start with your communication platform? What’s the first step toward connecting? As a creative director the first crucial step in the creative brief is always recon on the tribe. → The Leadership in Focus Video Series covers multiple topics from the interviews. Be sure to view the rest of the series. Transcript […]

Leadership in Focus: Three Ways to Film a Leader

December 20th, 2016 Vern Oakley

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 In this edition of Tribe’s Leadership in Focus Video Series, I was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about three ways to film a leader. You’ll learn a few straightforward methods that help a reluctant leader feel more comfortable and assured when the red light goes on. → The Leadership in Focus Video […]

Leadership in Focus: Teleprompter Advice

November 15th, 2016 Vern Oakley

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I wonder if the teleprompter had anything to do with the outcome of the election? I know from experience that putting leaders in front of a teleprompter can sometimes help and sometimes hinder in getting the message across. It’s a difficult thing to make it appear natural, but practice makes perfect. → The Leadership in Focus […]