User-Generated Video is Changing the Media Landscape

May 25th, 2022 Tribe Pictures

If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]

The Impact of Preparation on your Video Appearance

October 29th, 2021 Tribe Pictures

When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points they want to make on camera, they can redirect their energy toward delivering that information from the heart. Your delivery makes most of the impact Once you […]

CEO Magazine Profiles Author, Filmmaker and Authenticity Expert Vern Oakley

October 5th, 2021 Tribe Pictures

In “The Art of Business Storytelling,” Oakley reveals how CEOs can drive effective communication by sharing authenticity, candor and compassion on camera. I’ve always loved the observation that ‘Culture eats strategy for breakfast’… because if its employees aren’t going to support the strategy of the company, you can’t really execute it.” — Vern Oakley CHATHAM, […]

Taming Your Inner Critic: Improving Yourself On-Camera

September 8th, 2021 Tribe Pictures

The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting challenge. In the process, things are bound to go wrong, and you will grow through trial and error. But if you are too hard on yourself, you […]

Leveraging Video in Times of Crisis

August 27th, 2021 Tribe Pictures

Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisis to rest. And what’s key is to keep being you during the process. Under extreme situations, video can calm nerves and answer […]

Speak From Your Heart: Anecdotes Humanize Executives on Camera

July 16th, 2021 Tribe Pictures

Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]

Real Life on Camera: The Direct-To-Audience Speaking Approach

June 18th, 2021 Tribe Pictures

Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on […]

The Conversational CEO: Direct-To-Interviewer Corporate Video

June 16th, 2021 Tribe Pictures

Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this approach can spark a powerful connection with your audience as they witness your passion in conversation. The Speaker Maintains Control Many leaders don’t feel comfortable speaking directly to a […]

Connect With Your Viewer: The Direct-To-Camera Approach

June 9th, 2021 Tribe Pictures

When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]