“In a crisis, people need reasons to believe in their leaders.” This is the driving force behind Tribe Pictures’ corporate communications videos. Delivering messaging from leaders directly to their people. Messages that relay trust, display empathy, provide answers. Deliver Belief Stories through Video for Direct Impact Forbes outlines three types of “belief” stories you convey […]
Trust and the Sacred Space I’ve spoken before about the importance of “the sacred space:” a safe environment where you and your video director can sort out your message together and work closely to impart your humanity and authenticity on camera. That preparation time spent together is how I gauge my approach as a director. […]
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]
Every week, I work out with my trainer Joe Farese. Joe is an exercise coach, who also happens to be an award-winning amateur body builder. While I’m not looking to bulk up myself, his experience as a body builder has taught him many important lessons about the human body that he passes on to me. […]
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points they want to make on camera, they can redirect their energy toward delivering that information from the heart. Your delivery makes most of the impact Once you […]
In “The Art of Business Storytelling,” Oakley reveals how CEOs can drive effective communication by sharing authenticity, candor and compassion on camera. I’ve always loved the observation that ‘Culture eats strategy for breakfast’… because if its employees aren’t going to support the strategy of the company, you can’t really execute it.” — Vern Oakley CHATHAM, […]
The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting challenge. In the process, things are bound to go wrong, and you will grow through trial and error. But if you are too hard on yourself, you […]
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisis to rest. And what’s key is to keep being you during the process. Under extreme situations, video can calm nerves and answer […]
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on […]