Shooting Impactful Videos on Your College Campus
Video is one of the best tools for university marketing, fundraising, recruiting, and showcasing student life on campus. But how can communications and admissions teams levera[..]
Creating Corporate Legacy with Video
In the last few years, the world has proven its ability to change on a dime. It’s more important than ever for corporate executives to be masters of communication during per[..]
Prioritizing Psychological Safety in Corporate Video
Speaking on camera is a vulnerable experience. Leaders who are unfamiliar with the process tend to approach it with skepticism and concern. Being on a video set can feel overw[..]
Using Video to Lead Through Any Crisis
“In a crisis, people need reasons to believe in their leaders.” This is the driving force behind Tribe Pictures’ corporate communications videos. Delivering messaging fr[..]
Trust and the Sacred Space
Trust and the Sacred Space I’ve spoken before about the importance of “the sacred space:” a safe environment where you and your video director can sort out your message [..]
User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
The three kinds of performance intelligence: mind, body, and emotion
Every week, I work out with my trainer Joe Farese. Joe is an exercise coach, who also happens to be an award-winning amateur body builder. While I’m not looking to bulk up m[..]
The Impact of Preparation on your Video Appearance
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points th[..]
CEO Magazine Profiles Author, Filmmaker and Authenticity Expert Vern Oakley
In “The Art of Business Storytelling,” Oakley reveals how CEOs can drive effective communication by sharing authenticity, candor and compassion on camera. I’ve always lo[..]