The Impact of Preparation on your Video Appearance
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points th[..]
CEO Magazine Profiles Author, Filmmaker and Authenticity Expert Vern Oakley
In “The Art of Business Storytelling,” Oakley reveals how CEOs can drive effective communication by sharing authenticity, candor and compassion on camera. I’ve always lo[..]
Taming Your Inner Critic: Improving Yourself On-Camera
The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting chal[..]
Leveraging Video in Times of Crisis
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisi[..]
Speak From Your Heart: Anecdotes Humanize Executives on Camera
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about y[..]
Real Life on Camera: The Direct-To-Audience Speaking Approach
Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually s[..]
The Conversational CEO: Direct-To-Interviewer Corporate Video
Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this ap[..]
Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
Don’t Be An Emperor – Learning to Accept Feedback
Like all life skills, learning to be great on camera takes hard work and practice. It doesn’t come naturally to most people, and that’s okay. The only way to learn from mi[..]
