In 1939, a nervous 44-year-old monarch sat behind a microphone. Millions of people were waiting at their radios to hear what he had to say. The subject was the survival of civilization. The man was George VI, the king of the British Empire. He was about to prepare his subjects across the globe to go […]
Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a script. The executives at your company, on the other hand, might not benefit from a teleprompter in the same way. They might come across as stiff […]
What Does Success Look like when Creating a Corporate Video? Creating a corporate film is a significant investment, both in time and money. But the return is supposed to far outweigh the cost over the short and long term. But how do you know all the work you’re putting into your company’s video will be […]
Press release originally published on November 10, 2021. Chatham, New Jersey – Nov. 10, 2021 – When Vern Oakley was directing corporate videos as a freelancer back in the 1980s, he felt intuitively that something was missing. “It’s not that the people I was working with weren’t talented,” he explains. “It’s just that I felt […]
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points they want to make on camera, they can redirect their energy toward delivering that information from the heart. Your delivery makes most of the impact Once you […]
Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actors First, let’s establish that performance is not the same as acting. Acting involves taking on the characteristics of a different person. Rather, performing is not embodying someone else, but […]
Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. After reading The Charisma Myth by Olivia Fox Cabane, I’ve come to realize that the three behaviors that display charisma are the same three principals of making […]
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]
We’ve all spent the last year getting comfortable on Zoom, Skype, and Microsoft Teams calls. Remote video plays an important role in our lives right now. But before we know it, we’ll be back to shooting with full-size crews and professional cameras. You may be rusty during your first appearance on set in quite some […]
We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” messages in our facial expressions. Simultaneously, we “decode” the faces of people around us. The science behind audience perception Paul Ekman is the Human Lie Detector. His extensive research […]