The success parameters of your company video

November 29th, 2021 Tribe Pictures

What does success look like when creating a video? How do you know all the work you’re putting into your company’s video will be worth it? What is the return on investment, and how will you measure it? Without identifying the success parameter of your video first, it’s hard to know whether you reached it […]

The Impact of Preparation on your Video Appearance

October 29th, 2021 Tribe Pictures

When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points they want to make on camera, they can redirect their energy toward delivering that information from the heart. Your delivery makes most of the impact Once you […]

Why CEOs should steal techniques from actors

October 8th, 2021 Tribe Pictures

Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actors First, let’s establish that performance is not the same as acting. Acting involves taking on the characteristics of a different person. Rather, performing is not embodying someone else, but […]

How Nervous CEOs Sell Charisma on Camera

September 17th, 2021 Tribe Pictures

Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. After reading The Charisma Myth by Olivia Fox Cabane, I’ve come to realize that the three behaviors that display charisma are the same three principals of making […]

Connect With Your Viewer: The Direct-To-Camera Approach

June 9th, 2021 Tribe Pictures

When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]

Getting Comfortable on Video: The Camera Is Your Best Friend

May 5th, 2021 Tribe Pictures

We’ve all spent the last year getting comfortable on Zoom, Skype, and Microsoft Teams calls. Remote video plays an important role in our lives right now. But before we know it, we’ll be back to shooting with full-size crews and professional cameras. You may be rusty during your first appearance on set in quite some […]

Microexpressions on Camera: The Face Tells All

March 17th, 2021 Tribe Pictures

We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” messages in our facial expressions. Simultaneously, we “decode” the faces of people around us. The science behind audience perception Paul Ekman is the Human Lie Detector. His extensive research […]

The Greatness Mindset: Mindfulness, Meditation, Visualization

March 10th, 2021 Tribe Pictures

Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to the high-energy chorus of a song before dropping into a halfpipe. And Virgin Group founder Richard Branson relieves the pressure of public speaking by imaging he’s chatting with a […]

Meet Your Film Crew

February 19th, 2021 Tribe Pictures

Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank everyone involved in a production. When your company makes you the face of their next corporate video, these are the production crew members you will most certainly […]