The success parameters of your company video

November 29th, 2021 Tribe Pictures

What does success look like when creating a video? How do you know all the work you’re putting into your company’s video will be worth it? What is the return on investment, and how will you measure it? Without identifying the success parameter of your video first, it’s hard to know whether you reached it […]

Digital Video’s Future in the Corporate Workspace

June 16th, 2021 Tribe Pictures

We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]

Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination

June 2nd, 2021 Tribe Pictures

With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]

Building your Custom Corporate Video Library

March 31st, 2021 Tribe Pictures

When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video disposable after just one use? Or are you investing in a long-term, renewable asset? Videos should be multipurpose What people don’t realize when commissioning a video […]

Digital Video’s Future in the Corporate Workspace

March 5th, 2021 Tribe Pictures

We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]

JFK’s Great Public Performance

January 20th, 2021 Tribe Pictures

Today, President Joe Biden takes office as America’s 46th president. Many before him made their mark through policy and leadership, but also through great public speaking performances. Audience Influence: Performance Versus Content The most famous case study of television rhetoric is 1960’s Presidential Debate between John F. Kennedy and Richard Nixon. America was left with […]

Why Video Matters (To Millennials and Generation Z)

January 8th, 2021 Vern Oakley

People often make the assumption that corporate films are always stiff, dull, and monotone. I’ve spent much of my career shifting that style landscape toward personable and dynamic. The workforce is being taken over by Millennials and Generation Z (everyone born after 1981). And they demand more substance out of their corporations’ media than the […]