Video has been a powerhouse for many years when it comes to business communications, marketing, year-end reports, and more. The stats about video marketing use in 2022 are stronger than ever. If your company still isn’t reaching its maximum video potential, here’s what you need to know: In 2023, Video Demand Will Continue to Grow […]
Top Video Uses for Pharma Companies in 2023 In the fast-paced world of the pharmaceutical industry, staying connected and informed is crucial for success. Global pharmaceutical companies face many obstacles to releasing their products to international audiences: from communicating what’s being developed to potential investors to marketing their products to the people that need them. […]
Your videos might hit all of the marks—the right people, the right statistics, the right platform—but still aren’t effective. One of the elements you may be overlooking is tone: the feeling or mood your video conveys. Tone is crucial in making sure your video has its intended impact on your audience. Tone relates to all […]
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to pay attention to it. So why do people hate corporate video? Companies Are Redefining Corporate Video Well, people don’t necessarily hate all corporate video. But over the […]
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – What do you want your video to accomplish? A Successful Company Video is a Video that Produces Results Some clients that are new to using […]
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning to production and final edits. Naturally, you expect this company video to reap tangible results. But how do you know your video is going to actually resonate with your audience? How […]
When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn’t look like the “perfect” employee. First, the perfect employee doesn’t exist, and second, corporate films that look too put together come across as contrived and artificial… because they […]
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own Super Bowl commercials? Here are Tribe Pictures’ top five Super Bowl commercials featuring CEOs, Chairmen, and other C-Suite executives. 1. Jeff Bezos, Amazon 2. […]