Untangling Pharma Lingo with Video
You’ve put in the long hours, conducted thorough research, and now your groundbreaking pharmaceutical work is ready to face the world. But there’s a challenge: how d[..]
Yes, your employees actually do want to hear your voice.
When executives only communicate with employees to deliver big, organizational news, employees are being conditioned to associate executives with bad news. Consistent executiv[..]
How a Well-Executed Social Initiative Strengthens Your Brand
Social initiative campaigns are most productive when you reach the hearts of your audience. With an emotional hook, your audience will be moved to volunteer their time and res[..]
Great Artists Steal: Creative Video Techniques
“Good artists copy. Great artists steal.” is one of those quotes that’s usually attributed to someone (Picasso, in this case), but isn’t really theirs. Which is a bit [..]
What Video Can Really Do For You
Why is video worth your time and money? Perhaps it feels like the right move because video is so popular today. Or maybe your communications team is encouraging you to get on-[..]
Benefits of Using Video Communications to Announce a Company IPO
Digital video provides a powerful and engaging way to announce a company IPO. Your company will capture the attention of its audience and deliver the announcement with a major[..]
Connecting to Audiences with Corporate Recruiting Videos
Corporate recruiting videos are a powerful tool for attracting top talent. But creating a video that truly resonates with your target audience requires careful planning and ex[..]
Shooting Impactful Videos on Your College Campus
Maximize your university’s messaging impact on digital audiences with university videos. [...]
Creating Corporate Legacy with Video
In the last few years, the world has proven its ability to change on a dime. It’s more important than ever for corporate executives to be masters of communication during per[..]
