What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
Is online video really free?
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global n[..]
What Makes a Successful Corporate Video?
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning [..]
Casting is changing in corporate video
When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn[..]
Top 5 CEO Super Bowl Commercials 2022
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own S[..]
The success parameters of your company video
What Does Success Look like when Creating a Corporate Video? Creating a corporate film is a significant investment, both in time and money. But the return is supposed to far o[..]
Don’t create your next video before defining its purpose
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you m[..]
Digital Video’s Future in the Corporate Workspace
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of[..]
Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on inves[..]