Pharma Video Top Uses 2023
Top Video Uses for Pharma Companies in 2023 In the fast-paced world of the pharmaceutical industry, staying connected and informed is crucial for success. Global pharmaceutica[..]
Creating the Right Tone in Corporate Video
Your videos might hit all of the marks—the right people, the right statistics, the right platform—but still aren’t effective. One of the elements you may be overlooking [..]
Why people LOVE video (and why people hate corporate video)
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to p[..]
User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
Is online video really free?
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global n[..]
What Makes a Successful Corporate Video?
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning [..]
Casting is changing in corporate video
When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn[..]
Top 5 CEO Super Bowl Commercials 2022
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own S[..]