Why CEOs should steal techniques from actors

October 8th, 2021 Tribe Pictures

Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actors First, let’s establish that performance is not the same as acting. Acting involves taking on the characteristics of a different person. Rather, performing is not embodying someone else, but […]

Executives Speaking on Camera, Beware of Media Training

September 29th, 2021 Tribe Pictures

I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivating speech. But that inspiring persona somehow evaporates the minute you put a camera lens near them. Why? You’re relying on the wrong strategy […]

How Nervous CEOs Sell Charisma on Camera

September 17th, 2021 Tribe Pictures

Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. After reading The Charisma Myth by Olivia Fox Cabane, I’ve come to realize that the three behaviors that display charisma are the same three principals of making […]

Taming Your Inner Critic: Improving Yourself On-Camera

September 8th, 2021 Tribe Pictures

The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting challenge. In the process, things are bound to go wrong, and you will grow through trial and error. But if you are too hard on yourself, you […]

The Intangible Elements of an Effective Video

August 20th, 2021 Tribe Pictures

The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements are the emotional or tonal aspects that make your video effective (or ineffective when overlooked). They take much more skill, time, and practice. Without enough attention to the intangibles, your video […]

How Body Language Shapes a Corporate Video Performance

August 4th, 2021 Tribe Pictures

Your non-verbal signals paint a broader picture of who you are as a person. Directors pay close attention to the natural gestures of their video subjects. When they sit normally, do they learn forward or sit back, cross their legs? What are they like when they are talking normally, animated, laughing? Actions Too Little or […]

Speak From Your Heart: Anecdotes Humanize Executives on Camera

July 16th, 2021 Tribe Pictures

Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]

How to Smile on Camera—the Right Way

July 9th, 2021 Tribe Pictures

Your smile can say a lot more about you than you might expect. Our primitive brains evaluate the smiles of others for our safety. We can instantly tell whether it’s authentic or forced. Instinctively, Smiles Mean Survival Body language professional Mark Bowden explains that we can’t simply flash a quick or toothy smile. The right […]

Upgrade Your Performance with Trusted Advisors

July 2nd, 2021 Tribe Pictures

When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. Your trusted advisor is there to figure out the less tangible stuff. By looking at your communications strategy from the outside in (or the […]