Shooting Impactful Videos on Your College Campus
Video is one of the best tools for university marketing, fundraising, recruiting, and showcasing student life on campus. But how can communications and admissions teams levera[..]
Effective Video for Modern Corporate Leaders
Many of us grew up with the common belief that great leaders are decisive, clever, results-oriented, and sometimes heartless individuals. It seemed that all that counted to th[..]
Trust and the Sacred Space
Trust and the Sacred Space I’ve spoken before about the importance of “the sacred space:” a safe environment where you and your video director can sort out your message [..]
Growth in Leadership Confidence in The King’s Speech
In 1939, a nervous 44-year-old monarch sat behind a microphone. Millions of people were waiting at their radios to hear what he had to say. The subject was the survival of civ[..]
What Your Non-Verbal Signals are Saying in Corporate Communications
There’s so much more to communication than the words we speak. Context, body language, and our tone of voice all work together to convey our message’s true meaning. Non-Ve[..]
How a Pre-Film Meeting Will Elevate Your Corporate Video Performance
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely[..]
Teleprompters – Making the Most of a Necessary Evil
Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a[..]
The three kinds of performance intelligence: mind, body, and emotion
Every week, I work out with my trainer Joe Farese. Joe is an exercise coach, who also happens to be an award-winning amateur body builder. While I’m not looking to bulk up m[..]
The Impact of Preparation on your Video Appearance
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points th[..]