Speak From Your Heart: Anecdotes Humanize Executives on Camera
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about y[..]
How to Smile on Camera—the Right Way
Your smile can say a lot more about you than you might expect. Our primitive brains evaluate the smiles of others for our safety. We can instantly tell whether it’s auth[..]
Upgrade Your Performance with Trusted Advisors
When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between you[..]
Real Life on Camera: The Direct-To-Audience Speaking Approach
Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually s[..]
The Conversational CEO: Direct-To-Interviewer Corporate Video
Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this ap[..]
Don’t Be An Emperor – Learning to Accept Feedback
Like all life skills, learning to be great on camera takes hard work and practice. It doesn’t come naturally to most people, and that’s okay. The only way to learn from mi[..]
Video Preparation is a Two-Way Street
CEOs and leaders often have busy and constantly filling calendars, so you may underestimate the time it will take to shoot your video. Of course, nailing an on-camera performa[..]
Microexpressions on Camera: The Face Tells All
We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” [..]
The Greatness Mindset: Mindfulness, Meditation, Visualization
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to t[..]