Vulnerability is the Key to Corporate Video

Leading from the Heart

To be real, you need to let down your guard to let your true self get out. That’s not easy for many leaders. Many people at the top are used to being in control of every fact and figure. They equate making mistakes with weakness, especially on camera.

In reality, showing our flaws can motivate people to listen more closely to what we have to say. Making mistakes, showing some emotion, or poking a little fun at ourselves can validate that we’re speaking from the heart instead of a script.

When Tribe directs leaders for video, we’re helping them transmute vulnerable feelings so they can use them creatively. We try to reshape anxiety as being “excited,” not “afraid.” There’s nothing wrong or weak about embracing your vulnerability, especially on camera.

Vulnerability on Camera Unlocks Connection

Building authenticity requires revealing some vulnerability and in the process—some courage. Simply getting up in front of a camera makes us vulnerable and therefore shows courage. Admitting we’re not perfect and telling a story about that fact takes courage. We all have anecdotes we can share in a measured and truthful way based on real experiences. Communicating these thoughts with others reveals our values and humanity and draws our audience closer.

Sharing vulnerability is a little scary, but feeling the fear and pushing ahead anyway pays off. With each video you make, each time you speak from the heart, your confidence on camera grows, even if you stumble or fall now and then, and your story as a genuine, human leader continues to unfold.

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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