Ten Tips for Managing a Mission-Critical Corporate Video Project with Unthinkable Deadlines
In Global 1000 companies, an unexpected event occasionally triggers a critical need for video communication: a PR crisis, a time-crunched acquisition or merger, or an emergenc[..]
Arthur Page: Recognizing Your Best Brand Video Ambassadors
Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. [..]
Should Virtual Reality Be Part Of Your Corporate Video Strategy?
A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience[..]
University of Vermont – Brand Film
"What's it like here?" [...]
4 Secrets to Making Great Brand Films for Higher Education
As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed commun[..]
12 Ways to Use Video For Higher Education
Networking giant Cisco says that videos will account for 84% of Internet traffic in the United States by 2018. Colleges have to do video well, and college presidents, deans, a[..]
7 Casting Tips To Improve College Videos
Not surprisingly, the cast of your admissions or campaign fundraising video is the single most important element in the communication. Why? The connection a donor or prospecti[..]
Use Archival Footage To Make An Inspiring Brand Video for Your Institution
A classic problem of marketing small, independent liberal arts colleges is that after a while, let’s face it, they tend to sound the same. It’s routine to tout the small c[..]
What KPMG’s Recruiting Video Got Right
KPMG realized that to win the war for experienced talent that they needed to tell their story in an honest and authentic way. KPMG worked with Tribe to develop our concept “[..]
