Our Video Helps to Simplify Complex Global Businesses Like Sumitomo
How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to dis[..]
What Your Internal Video Team Really Thinks
One big change over the last ten years is that large corporations have much more sophisticated internal video capabilities, straddling various departments: marketing, communic[..]
It’s My Reputation: The Challenge of Selecting a Video Production Agency
Over the years I’ve held many titles in Corporate America: Director of Human Resources, Director of Marketing, Division Manager and Board Member. In each I had the experienc[..]
Corporate Video vs. Hollywood Productions: It’s Not as Different as You May Think
I’m fortunate to have had an enjoyable and exciting career in production so far. For over a dozen years I worked in Hollywood at several different film and TV production com[..]
The Risks of DIY Production in Corporate Video
When is a communications professional also a corporate video content producer? The correct answer should be “never.” But we’ve had budget-minded clients try to produce b[..]
Promotional Videos Will Boost Your Business!
I was recently interviewed by Suzanne Kearns for Intuit Quickbooks blog on the strategic use of video for small business marketing. Here are the insights I shared. To read t[..]
Want to be World Class? Start with Culture.
Southwest Airlines has been on Fortune’s most admired list for 24 consecutive years. For much of that time, Ginger Hardage was Senior VP of Culture and Communications es[..]
Your Employees are "the First Public" So Talk to Them Like Customers
In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line:[..]
Video Exponentially Magnifies Your Ability to Communicate
Warren Buffett’s offer to a class of business students at Columbia University was pretty compelling: “Right now, I would pay $100,000 for 10 percent of the future [..]