What’s a story?
“The essence of any great story is people.” We build empathy, explore ideas, and get to know one another through the stories we tell and the way we tell them. In my third [..]
Business Storytelling with Steve Clayton
While standard advertisements can sell your company’s product or service, an engaging narrative can also sell your company’s values, culture, and people. In the second par[..]
The Secrets to Corporate Storytelling with Microsoft’s Steve Clayton
Storytelling is one of the most important parts of the human experience. Prehistoric humans drew pictures in caves, our ancestors passed down oral stories and treasured artifa[..]
The Best Employee Recruitment Videos For HR Show Your Values
Vern Oakley, the founder, CEO and Creative Director of Tribe Pictures, shares eight lessons gleaned from running an all-volunteer international association of film producers t[..]
Putting your CEO on Camera: The Inside Story with Microsoft’s Steve Clayton
In Vern Oakley’s book Leadership in Focus he devoted an entire chapter to one video that was developed by Microsoft’s Chief Storyteller Steve Clayton. In this interview th[..]
How the Best Brand Videos Make an Emotional Impact
Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category. But that’s not entirely accu[..]
Video: “We stand together… And together, we will rise”
The current crisis has companies thinking about a new kind of story to tell in their corporate communications. The pandemic is confining millions of people to their homes, str[..]
Solve Corporate Video Communications Problems by Asking Smarter Questions
Let me tell you a secret: You don’t really need a video. You need a solution to a communications problem. For over three decades we’ve been crafting corporate video conten[..]
Corporate Video: How to Pivot in a Crisis
What does COVID-19 mean for your communication strategy? A key strength of a corporate video communication is its ability to showcase human authenticity and steady, confident [..]
