People-First Storytelling Wins Audience Trust
Companies are more than data, products, and services—companies are people. So whether you’re highlighting the achievements of the past year or announcing a new initiat[..]
Trust and the Sacred Space
Trust and the Sacred Space I’ve spoken before about the importance of “the sacred space:” a safe environment where you and your video director can sort out your message [..]
Growth in Leadership Confidence in The King’s Speech
In 1939, a nervous 44-year-old monarch sat behind a microphone. Millions of people were waiting at their radios to hear what he had to say. The subject was the survival of civ[..]
What Your Non-Verbal Signals are Saying in Corporate Communications
There’s so much more to communication than the words we speak. Context, body language, and our tone of voice all work together to convey our message’s true meaning. Non-Ve[..]
How To Avoid Becoming a Punch List Person
How To Avoid Becoming a Punch List Person Picture this: You’re getting ready to create your first video for your company. It’s time to meet with the great production compa[..]
How a Pre-Film Meeting Will Elevate Your Corporate Video Performance
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely[..]
Video Vulnerability: Turning Anxiety into Excitement
To be a real leader, you need to let your guard down to let your true self get out. That’s not easy for most people. Many at the top are used to being in control of every fa[..]
Utilizing Emotion for Effective Corporate Video
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos [..]
Why people LOVE video (and why people hate corporate video)
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to p[..]
