Don’t create your next video before defining its purpose
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you m[..]
How Corporate Communicators & Leaders Should Pivot Their Messaging as the Pandemic Shifts
Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Cov[..]
Press Release: Corporate Video Powerhouse Tribe Pictures Celebrates 35th Anniversary
Press release originally published on November 10, 2021. Chatham, New Jersey – Nov. 10, 2021 – When Vern Oakley was directing corporate videos as a freelancer back in the [..]
The Impact of Preparation on your Video Appearance
When clients take our advice and put time into practicing and preparing for the camera, something magical happens. Because they have learned and absorbed all the key points th[..]
Breaking Corporate Video Barriers: Becoming a Suit with a Soul
When people hear titles like CEO or president, the words conjure up some “suit” sitting in a corner suite on the top floor of a skyscraper. Video is one of the best ways t[..]
Why Your Company Needs to Invest in Employee Communications
Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keepi[..]
Why CEOs should steal techniques from actors
Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actor[..]
CEO Magazine Profiles Author, Filmmaker and Authenticity Expert Vern Oakley
In “The Art of Business Storytelling,” Oakley reveals how CEOs can drive effective communication by sharing authenticity, candor and compassion on camera. I’ve always lo[..]
Executives Speaking on Camera, Beware of Media Training
I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivatin[..]