Video’s Superpowers During Corporate Mergers
Corporate mergers and acquisitions can be stressful times for all parties involved. Despite an overall positive outcome for your company, there will be many questions to answe[..]
Mastering Executive Communications in 2023
The tides have been changing for effective executive communications. Here’s what you need to know about creating the best communications strategy for your employees and stak[..]
Why people LOVE video (and why people hate corporate video)
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to p[..]
User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
The success parameters of your company video
What Does Success Look like when Creating a Corporate Video? Creating a corporate film is a significant investment, both in time and money. But the return is supposed to far o[..]
Why Your Company Needs to Invest in Employee Communications
Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keepi[..]
Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on inves[..]
Building your Custom Corporate Video Library
When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video [..]
Your Company’s Legacy Beyond Video
The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business pract[..]