Why people LOVE video (and why people hate corporate video)

June 29th, 2022 Tribe Pictures

Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to pay attention to it. So why do people hate corporate video? Companies Are Redefining Corporate Video Well, people don’t necessarily hate all corporate video. But over the […]

User-Generated Video is Changing the Media Landscape

May 25th, 2022 Tribe Pictures

If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]

The success parameters of your company video

November 29th, 2021 Tribe Pictures

What Does Success Look like when Creating a Corporate Video? Creating a corporate film is a significant investment, both in time and money. But the return is supposed to far outweigh the cost over the short and long term. But how do you know all the work you’re putting into your company’s video will be […]

Why Your Company Needs to Invest in Employee Communications

October 15th, 2021 Tribe Pictures

Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]

Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination

June 2nd, 2021 Tribe Pictures

With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]

Building your Custom Corporate Video Library

March 31st, 2021 Tribe Pictures

When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video disposable after just one use? Or are you investing in a long-term, renewable asset? Videos should be multipurpose What people don’t realize when commissioning a video […]

Your Company’s Legacy Beyond Video

March 24th, 2021 Tribe Pictures

The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business practices are collapsing. Instead, social media and cellphone journalism are shining light on the darkest practices. Good leadership rises above the rest The modern concept of leadership is evolving toward transparency. The exposure […]

Why Video Matters (To Millennials and Generation Z)

January 8th, 2021 Vern Oakley

People often make the assumption that corporate films are always stiff, dull, and monotone. I’ve spent much of my career shifting that style landscape toward personable and dynamic. The workforce is being taken over by Millennials and Generation Z (everyone born after 1981). And they demand more substance out of their corporations’ media than the […]