“An old trick well done is far better than a new trick with no effect.” – Christian Banach Tribe Pictures hasn’t stayed open for three and a half decades by reinventing the wheel each time we get a new project, client, opportunity. While that’s not to say one of our main talents is producing truly […]
What Does Success Look like when Creating a Corporate Video? Creating a corporate film is a significant investment, both in time and money. But the return is supposed to far outweigh the cost over the short and long term. But how do you know all the work you’re putting into your company’s video will be […]
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you must be on the right track. But can you define the purpose of your video? What is the goal of the time, money, and […]
When people hear titles like CEO or president, the words conjure up some “suit” sitting in a corner suite on the top floor of a skyscraper. Video is one of the best ways to convey to the majority of employees that there’s a real beating heart under the Brooks Brothers blazer. Video can reach any […]
Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and honest. A large part of my work is getting the leader to personalize their message. Personal Anecdotes Reel Your Audience In Let’s say a manager is […]
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisis to rest. And what’s key is to keep being you during the process. Under extreme situations, video can calm nerves and answer […]
One of the most wonderful aspects of film is that it is such a compelling medium for persuasive stories. The right expert interviews combined with incredible b-roll visuals can change anyone’s mind. This is why climate change-focused documentaries like Seaspiracy and I Am Greta are on the rise. As filmmakers, we have the responsibility to […]
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
The post-COVID film industry is facing raised costs and delayed production schedules. At the same time, there’s a renewed demand for greener production practices. So, how can productions proceed efficiently while maintaining a safe and eco-friendly environment? COVID’s Impact on Existing Sustainability Efforts The film industry has been working overtime for the past decade to […]
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]