The tides have been changing for effective executive communications. Here’s what you need to know about creating the best communications strategy for your employees and stakeholders in 2023. Learn to Love Objective Feedback You’ve made it to the top thanks to your many strengths and achievements. But that doesn’t mean you’re perfect. And when it […]
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos may have contained valuable information, they were missing one essential element: emotion. But video productions don’t have to compromise the effectiveness of a business video […]
When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn’t look like the “perfect” employee. First, the perfect employee doesn’t exist, and second, corporate films that look too put together come across as contrived and artificial… because they […]
What Does Success Look like when Creating a Corporate Video? Creating a corporate film is a significant investment, both in time and money. But the return is supposed to far outweigh the cost over the short and long term. But how do you know all the work you’re putting into your company’s video will be […]
Press release originally published on November 10, 2021. Chatham, New Jersey – Nov. 10, 2021 – When Vern Oakley was directing corporate videos as a freelancer back in the 1980s, he felt intuitively that something was missing. “It’s not that the people I was working with weren’t talented,” he explains. “It’s just that I felt […]
Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisis to rest. And what’s key is to keep being you during the process. Under extreme situations, video can calm nerves and answer […]
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]
The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business practices are collapsing. Instead, social media and cellphone journalism are shining light on the darkest practices. Good leadership rises above the rest The modern concept of leadership is evolving toward transparency. The exposure […]