The success parameters of your company video

November 29th, 2021 Tribe Pictures

What does success look like when creating a video? How do you know all the work you’re putting into your company’s video will be worth it? What is the return on investment, and how will you measure it? Without identifying the success parameter of your video first, it’s hard to know whether you reached it […]

Why Your Company Needs to Invest in Employee Communications

October 15th, 2021 Tribe Pictures

Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]

Leveraging Video in Times of Crisis

August 27th, 2021 Tribe Pictures

Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisis to rest. And what’s key is to keep being you during the process. Under extreme situations, video can calm nerves and answer […]

Digital Video’s Future in the Corporate Workspace

June 16th, 2021 Tribe Pictures

We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]

Allow Video To Build Your Corporate Legacy

May 26th, 2021 Tribe Pictures

Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]

Your Company’s Legacy Beyond Video

March 24th, 2021 Tribe Pictures

The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business practices are collapsing. Instead, social media and cellphone journalism are shining light on the darkest practices. Good leadership rises above the rest The modern concept of leadership is evolving toward transparency. The exposure […]

Digital Video’s Future in the Corporate Workspace

March 5th, 2021 Tribe Pictures

We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]

Writing Your Own Story – Establish Trust Through Authenticity

February 10th, 2021 Tribe Pictures

When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they wanted that, they’d go see a Meryl Streep film. The goal isn’t to create a video persona, because the audience won’t believe your story if […]

Your Video Reputation: Do it Right the First Time

January 14th, 2021 Tribe Pictures

One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end of your career, some future filmmaker is going to pull clips from your old videos for your retirement party. So when planning […]