Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. You know – the logistics. Your trusted advisor is there to figure out the less tangible stuff –things like body language. By looking at […]
Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on […]
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]
CEOs and leaders often have busy and constantly filling calendars, so you may underestimate the time it will take to shoot your video. Of course, nailing an on-camera performance involves more than just memorizing your lines. If you allow each member of the production team enough time to prepare properly, including yourself, you will arrive […]
The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochromatic setting to contrast his vibrant characters, or a Quentin Tarantino flick without the gritty underbelly of Los Angeles? Many famous directors use locations as a […]
Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before employees and stakeholders heed your call, they first need to connect with you. Here are 11 tips on how to be authentic on camera or, as we like to say, how to find your groove.
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to the high-energy chorus of a song before dropping into a halfpipe. And Virgin Group founder Richard Branson relieves the pressure of public speaking by imaging he’s chatting with a […]
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank everyone involved in a production. When your company makes you the face of their next corporate video, these are the production crew members you will most certainly […]