Real Life on Camera: The Direct-To-Audience Speaking Approach
Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually s[..]
Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
Video Preparation is a Two-Way Street
CEOs and leaders often have busy and constantly filling calendars, so you may underestimate the time it will take to shoot your video. Of course, nailing an on-camera performa[..]
Where to Place Your CEO: Location Defines the Production
The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochr[..]
10 Tips to Turn Any Executive into a Video Star
Video is one of the most effective tools for leaders. The best CEO videos are not simply a way to share the latest news; they’re a way to call people to action. Before emplo[..]
The Greatness Mindset: Mindfulness, Meditation, Visualization
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to t[..]
Meet Your Film Crew
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank eve[..]