User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
What Makes a Successful Corporate Video?
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning [..]
Top 5 CEO Super Bowl Commercials 2022
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own S[..]
How Long Should your Corporate Video be? 4 Questions to Ask Yourself
Deciding on the length of your corporate video is integral to the video production process. It plays a part in determining the script, the score, the picture. But what is the [..]
The Magic of Post-Production
The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a[..]
Speak From Your Heart: Anecdotes Humanize Executives on Camera
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about y[..]
“Musicality of Tools” Makes Global Corporation’s Brand Video Really Sing
Hammers, hinges, and hacksaws may not be the most naturally melodious instruments in the world; nor are the facts and figures of a multinational company’s annual report the [..]
The Secret Benefit of Shooting Incredible B-Roll
B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes [..]
