How Long Should your Corporate Video be? 4 Questions to Ask Yourself
Deciding on the length of your corporate video is integral to the video production process. It plays a part in determining the script, the score, the picture. But what is the [..]
The Magic of Post-Production
The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a[..]
Speak From Your Heart: Anecdotes Humanize Executives on Camera
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about y[..]
“Musicality of Tools” Makes Global Corporation’s Brand Video Really Sing
Hammers, hinges, and hacksaws may not be the most naturally melodious instruments in the world; nor are the facts and figures of a multinational company’s annual report the [..]
The Secret Benefit of Shooting Incredible B-Roll
B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes [..]
Your Company’s Legacy Beyond Video
The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business pract[..]
Video’s Secret Sauce
Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leve[..]
Your Video Reputation: Do it Right the First Time
One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end[..]
Why Video Matters (To Millennials and Generation Z)
People often make the assumption that corporate films are always stiff, dull, and monotone. I’ve spent much of my career shifting that style landscape toward personable [..]