AI Business Tools are Making Us More Human
It’s hard to miss the hype around AI tools online today. Just a few years ago, AI seemed mysterious and futuristic, straight out of a robot takeover movie. But now, artifici[..]
Pharma Video Top Uses 2023
Top Video Uses for Pharma Companies in 2023 In the fast-paced world of the pharmaceutical industry, staying connected and informed is crucial for success. Global pharmaceutica[..]
Creating the Right Tone in Corporate Video
Your videos might hit all of the marks—the right people, the right statistics, the right platform—but still aren’t effective. One of the elements you may be overlooking [..]
Utilizing Emotion for Effective Corporate Video
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos [..]
Why people LOVE video (and why people hate corporate video)
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to p[..]
User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
What Makes a Successful Corporate Video?
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning [..]
Top 5 CEO Super Bowl Commercials 2022
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own S[..]