It’s hard to miss the hype around AI tools online today. Just a few years ago, AI seemed mysterious and futuristic, straight out of a robot takeover movie. But now, artificial intelligence is making our world more accessible with tools for increasing efficiency and expanding communication. And when used for business, it’s actually making us […]
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]
Deciding on the length of your corporate video is integral to the video production process. It plays a part in determining the script, the score, the picture. But what is the best balance between the length of your corporate video as opposed to its efficacy? We find many clients get the answer to this question […]
Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Covid pandemic just months away, and the long-awaited arrival of herd immunity still something of a dream, leaders from major corporations, academic institutions and organizations are continually re-examining the tone […]
The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a second director whose job is to craft each individual shot into a story. Good B-roll Tells Its Own Story When used […]
One of the most wonderful aspects of film is that it is such a compelling medium for persuasive stories. The right expert interviews combined with incredible b-roll visuals can change anyone’s mind. This is why climate change-focused documentaries like Seaspiracy and I Am Greta are on the rise. As filmmakers, we have the responsibility to […]
The post-COVID film industry is facing raised costs and delayed production schedules. At the same time, there’s a renewed demand for greener production practices. So, how can productions proceed efficiently while maintaining a safe and eco-friendly environment? COVID’s Impact on Existing Sustainability Efforts The film industry has been working overtime for the past decade to […]
The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochromatic setting to contrast his vibrant characters, or a Quentin Tarantino flick without the gritty underbelly of Los Angeles? Many famous directors use locations as a […]
We get teary-eyed when the violin strings sing and our hearts pound to the drums of a hero’s journey. Music has an incredible emotional impact over a scene, often unconsciously. Use music wisely in your corporate communications video to achieve the same emotional impact. Sound is an Artistic Element When Japan’s Sumitomo Corporation asked Tribe […]
B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes for your company’s film, and should never be overlooked. What is b-roll? There are two types of shots filmmakers need […]