Lights, Camera, Action: A CEO’s Guide to Video Production Terms
In the dynamic world of business communication, CEOs are finding themselves in front of the camera more often. Executives don’t have to be video production experts—but und[..]
Harnessing the Power of Video: Transforming Fundraising for Nonprofits and Institutions
We’ve all witnessed the power of video when it comes to marketing. Video is an engaging, emotional medium for storytelling. It’s helped set brands apart and grow their cus[..]
The Impact of Emotional Tone and Music in Corporate Videos
Corporate videos are an essential way for businesses to connect with their customers and stakeholders. They can be used to showcase products and services, share company news, [..]
Connecting to Audiences with Corporate Recruiting Videos
Corporate recruiting videos are a powerful tool for attracting top talent. But creating a video that truly resonates with your target audience requires careful planning and ex[..]
Ethical Considerations of AI Tools in Corporate Communications
As AI becomes increasingly integrated into corporate video production, it is important to consider the ethical implications of these technologies. AI tools can significantly i[..]
Boosting Communication Efficiency with Video
In today’s fast-paced corporate world, effective communication is vital in driving success and maintaining strong relationships. Video has emerged as the most effective [..]
AI Business Tools are Making Us More Human
It’s hard to miss the hype around AI tools online today. Just a few years ago, AI seemed mysterious and futuristic, straight out of a robot takeover movie. But now, artifici[..]
User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]