How long should your video be?

December 3rd, 2021 Tribe Pictures

We find many clients get the answer to this question wrong—and in the beginning stages of a new project, we often do too. Here’s how we determine how long a video should be. Who is your audience? First and foremost, you should know your audience before starting the video process. You’ll have to know their […]

How Corporate Communicators & Leaders Should Pivot Their Messaging as the Pandemic Shifts

November 17th, 2021 Tribe Pictures

Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Covid pandemic just months away, and the long-awaited arrival of herd immunity still something of a dream, leaders from major corporations, academic institutions and organizations are continually re-examining the tone […]

The Magic of Post-Production

August 13th, 2021 Tribe Pictures

The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a second director whose job is to craft each individual shot into a story. Good B-roll Tells Its Own Story When used […]

What Does The Sustainable Film Industry Look Like?

July 30th, 2021 Tribe Pictures

One of the most wonderful aspects of film is that it is such a compelling medium for persuasive stories. The right expert interviews combined with incredible b-roll visuals can change anyone’s mind. This is why climate change-focused documentaries like Seaspiracy and I Am Greta are on the rise. As filmmakers, we have the responsibility to […]

Sustainability in the Post-COVID Film Industry

June 28th, 2021 Tribe Pictures

The post-COVID film industry is facing raised costs and delayed production schedules. At the same time, there’s a renewed demand for greener production practices. So, how can productions proceed efficiently while maintaining a safe and eco-friendly environment? COVID’s Impact on Existing Sustainability Efforts The film industry has been working overtime for the past decade to […]

Where to Place Your CEO: Location Defines the Production

April 21st, 2021 Tribe Pictures

The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochromatic setting to contrast his vibrant characters, or a Quentin Tarantino flick without the gritty underbelly of Los Angeles? Many famous directors use locations as a […]

Strike Up The Band – Choosing Music for Brand Films

April 14th, 2021 Tribe Pictures

We get teary-eyed when the violin strings sing and our hearts pound to the drums of a hero’s journey. Music has an incredible emotional impact over a scene, often unconsciously. Use music wisely in your corporate communications video to achieve the same emotional impact. Sound is an Artistic Element When Japan’s Sumitomo Corporation asked Tribe […]

The Secret Benefit of Shooting Incredible B-Roll

April 7th, 2021 Tribe Pictures

B-roll footage is often the saving grace of a bad video or the extra oomph to dress up a good one. The extra shots you collect on set and from the archives serve many purposes for your company’s film, and should never be overlooked. Ease your subject’s nerves When time allows, I like to shoot […]

Meet Your Film Crew

February 19th, 2021 Tribe Pictures

Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank everyone involved in a production. When your company makes you the face of their next corporate video, these are the production crew members you will most certainly […]

Video’s Secret Sauce

January 27th, 2021 Tribe Pictures

Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leverage the techniques of professional filmmaking for your video, you end up with a powerful piece. So what’s in that secret sauce that makes a […]