The Video Editing Dictionary for Corporate Communicators
Video editing is arguably the most crucial step in the video production process. It’s the time where all of the puzzle pieces come together to form your masterpiece. To the [..]
What are the factors that determine the price of a corporate video?
The price of corporate video can vary wildly based on a variety of factors, but what are the major elements that impact corporate video cost? Shoot Days One of the biggest fac[..]
How much does a corporate video cost?
Ever wondered how much a corporate video costs and why corporate video prices are highly variable between companies? You’re in the right place. How much should I expect [..]
How a Well-Executed Social Initiative Strengthens Your Brand
Social initiative campaigns are most productive when you reach the hearts of your audience. With an emotional hook, your audience will be moved to volunteer their time and res[..]
Great Artists Steal: Creative Video Techniques
“Good artists copy. Great artists steal.” is one of those quotes that’s usually attributed to someone (Picasso, in this case), but isn’t really theirs. Which is a bit [..]
Lights, Camera, Action: A CEO’s Guide to Video Production Terms
In the dynamic world of business communication, CEOs are finding themselves in front of the camera more often. Executives don’t have to be video production experts—but und[..]
Harnessing the Power of Video: Transforming Fundraising for Nonprofits and Institutions
We’ve all witnessed the power of video when it comes to marketing. Video is an engaging, emotional medium for storytelling. It’s helped set brands apart and grow their cus[..]
The Impact of Emotional Tone and Music in Corporate Videos
Corporate videos are an essential way for businesses to connect with their customers and stakeholders. They can be used to showcase products and services, share company news, [..]
Connecting to Audiences with Corporate Recruiting Videos
Corporate recruiting videos are a powerful tool for attracting top talent. But creating a video that truly resonates with your target audience requires careful planning and ex[..]