Work-Life Balance Boosts Company Success

Scales of justice as a metaphor for work life balance

Companies that prioritize and foster a healthy work-life balance for their employees reap the benefits of increased retention rates and higher performance. A study from Harvard Business Review found that happy employees raise sales by 37%, productivity by 31%, and task accuracy by 19%.

Fortunately, there’s one tool that can have a major impact on your employee satisfaction. Companies can utilize video to engage employees and promote a healthy relationship with their jobs. From healthy workplace practices to sharing information about company perks and programs, corporate video can create happier employees.

Flexible Workplaces Prioritize Balance

One of the greatest trends seen post-COVID has been the ability for many companies to adopt hybrid working options. When remote work became a necessity, video communications came to the forefront. From maintaining team connection to sharing widespread news, apps like Zoom and Microsoft Teams replaced the traditional conference room.

However, without the routine of arriving at a worksite and leaving at the end of the day, the lines between the workday and home life often blur. Companies have had to do more work to redefine the workday.

Studies show that the health-work balance is essential for employee retention rates. Employee turnover is costly, in both time and resources. But when employees feel their personal lives are valued and respected, they are more likely to stick around. As Harvard Business Review puts it, the work-life balance is a cycle—not a one-time achievement.

Setting the Tone from the Top with Video

With even less in-person face time, it can be hard for leadership to connect with employees and build company culture. Leaders who actively embody a healthy work-life balance send a powerful message to their employees. The top-down, lead-by-example approach fosters a positive work environment.

Video is a great replacement for in-person culture building. Through video, leadership can have regular check-ins with employees, share important updates, and engage on a personal level. At the end of a quarter or year, leadership can summarize team reports into exciting video presentations—eliminating the need for an in-person conference that could drag on for days.

Video also allows instantaneous connection without the time and cost of a commute into an office space. This allows for people to be more present for important life events, like childcare, participating in their community, and taking time for themselves. Exemplary employees who balance their skills in the office and their values can share those stories on video. This serves as an inspiration to others.

Tribe created a video series spotlighting employees who exemplified Actavis’s values in action. Keith Maynard was the perfect subject. His fundraising walk was not only a demonstration of his kindness for others—but a reminder of how important it is to reach personal goals outside the workplace, with the support of friends and coworkers.

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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