When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. You know – the logistics. Your trusted advisor is there to figure out the less tangible stuff –things like body language. By looking at your communications strategy from the outside in (or the clients’ perspective), trusted advisors know how to get you to make your message most effective.
Trusted Advisors Handle Pre-Video Preparation
Your trusted advisors give you the feedback you need. They keep their ears to the ground to inform you what people throughout your organization are talking about. They give you honest reviews of your performances and conduct follow up on the effectiveness of your messages. Corporate video companies intimately understand the effects of how things like facial expressions, verbal cadence, and overall body language enhances or injures your intended message. So the more your advisor helps you hone your planned performance, the more effective a video the film crew can create.
Support During Your Corporate Video Production
If you’re not a natural on camera, a trusted advisor can be a reassuring friend to calm your nerves. Trusted advisors walk the line between a performance coach and a communications expert; it’s a partnership, so they’re looking out for you. They won’t let you mess up the key statistics or allow your anxious posture send a negative message.
The important thing to remember when appearing on company culture videos is to be personable. Approach your script with a conversational tone; it makes you more engaging and the viewer’s experience more personal. The company creating your corporate video, as well as your trusted advisor, is there to make sure you’re educated on and well-practiced in communicating that feeling to viewers.
Relationships Work When Built on Trust
Your trusted advisor understands it’s not just what you’re communicating, it’s also how you do it. They’re there to help you achieve the perfect balance of informational and personable for your company video. Oftentimes, mentors can teach the “left brain” skills: presenting to a board of directors; managing a multi brand company; striking the right chord with investors. When your relationship is built on total trust, that advisor has a unique ability to tell you the real deal. They won’t butter you up and inflate your ego when your performance needs tweaking.
If you’re a CEO, you might find a trusted advisor in a great CCO. But no matter what your leadership level or the size of your organization, don’t underestimate the value of a communications person at your right hand.
Successful Executives Rely on Support & Feedback
In this episode of the Leadership in Focus podcast, some friends of mine share how they utilize a trusted team for performance support and feedback.