Don’t create your next video before defining its purpose
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you m[..]
Breaking Corporate Video Barriers: Becoming a Suit with a Soul
When people hear titles like CEO or president, the words conjure up some “suit” sitting in a corner suite on the top floor of a skyscraper. Video is one of the best ways t[..]
Dig Into the Heart of Your Business Story
Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and hon[..]
Leveraging Video in Times of Crisis
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisi[..]
What Does The Sustainable Film Industry Look Like?
One of the most wonderful aspects of film is that it is such a compelling medium for persuasive stories. The right expert interviews combined with incredible b-roll visuals ca[..]
Speak From Your Heart: Anecdotes Humanize Executives on Camera
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about y[..]
Sustainability in the Post-COVID Film Industry
The post-COVID film industry is facing raised costs and delayed production schedules. At the same time, there’s a renewed demand for greener production practices. So, ho[..]
Allow Video To Build Your Corporate Legacy
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisement[..]
Don’t Be An Emperor – Learning to Accept Feedback
Like all life skills, learning to be great on camera takes hard work and practice. It doesn’t come naturally to most people, and that’s okay. The only way to learn from mi[..]
