The Power of Employee Recognition: Boosting Morale and Retention

Employee recognition is not just a nicety but a crucial component of maintaining high morale and motivation. When employees are feeling their best, they can perform their best. Companies can invest in video as one of the best tools for showing employees how much their hard work is appreciated.

The Impact of Employee Recognition Messaging

Each individual employee plays a crucial role in achieving team goals. The longevity of employees is often a good sign of team cohesion—whereas high turnover rates are a sign of poor morale and teamwork.

Lack of recognition is the number one reason why employees leave their jobs. In fact, 66% of employees say they’d leave their job if they weren’t feeling enough appreciation. And people who receive regular recognition are seven times more likely to stay at their current company for another year. These statistics highlight a significant pitfall many organizations face—that employees who feel unappreciated lose their personal investment in reaching company goals.

Authenticity in Recognition: A Key to Motivation

Recognizing employees’ contributions helps maintain a motivated and engaged workforce. A remarkable 83.6% of employees believe that recognition directly affects their motivation to succeed. When leadership communicates appreciation honestly, it strengthens the trust and respect between employees and leadership.

While there are many traits that make a great leader, one quality makes the difference: authenticity. Leaders that are transparent in their communications earn a better reputation among employees. Authenticity makes that recognition more meaningful. And a stronger team with higher morale creates a company culture destined for success.

So what tools can corporate leaders use to send the message that the hard work of their people is valued?

Why Video Works for Delivering Employee Acknowledgements

Video has emerged as one of the best tools for delivering authentic messaging. Thoughtfully crafted videos offer a dynamic and personal touch that static forms of communication, like a written newsletter, often lack. They allow leaders to convey enthusiasm and sincerity, making the recognition feel more genuine.

The impact of an employee recognition video goes further depending on how and where it is shared. When video is delivered through a public platform like a company intranet site or town hall meeting, the celebration can be shared across teams, too. This can help bridge gaps between departments who may not otherwise hear about reached goals.

Year-End Thank You Videos Celebrate Successes

Amneal, the global pharmaceutical company, celebrated the tremendous work of their employees in a year-end ‘thank you’ video. Not only does the video feature key members of leadership enthusiastically showing gratitude; Tribe captured the faces of real employees in the midst of their work. This shone a spotlight on key members of the company, and it offered a real look inside the daily operations of the organization.