The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business practices are collapsing. Instead, social media and cellphone journalism are shining light on the darkest practices.
Good leadership rises above the rest
The modern concept of leadership is evolving toward transparency. The exposure of corruption is creating space for trustworthy leaders to rise above and prove themselves. Video offers a great opportunity to show others when a true leader is the kind of person they actually want to follow. By showing your true self on camera, you become a living example of a leader who cares about how your organization affects the world. And your organization’s legacy will be founded on its impact, not just on buzzwords.
Share your values and morals
Chemicals company BASF boasts that they “combine economic success with environmental protection and social responsibility.” They asked Tribe to create a video that reflects the company’s community values. To accomplish this, we allowed BASF’s LGBT employees take the reins. The resulting video demonstrates BASF’s social responsibility in action. The safe environment allows employees of all identities to feel a strong sense of belonging.
Authenticity has a monetary value
Now more than ever, clients and investors put their money where their values are. This approach has countless benefits. Open communication shows how your company cares about its people, work, and mission. When you use video to tell meaningful stories and proudly demonstrate your values, you soar ahead of shady players.