How to Ask the Right Questions for Authentic Corporate Video Interviews
“The wise man doesn’t give the right answers, he poses the right questions.” – Claude Levi-Strauss Your goal is to produce a corporate video that shows the real, h[..]
How to Create an Impactful Company Culture Video
Here’s why it matters and how to do it: A great company culture video is authentic, well-planned, and speaks directly to its audience. Ready to start? Here’s your step[..]
Untangling Pharma Lingo with Video
You’ve put in the long hours, conducted thorough research, and now your groundbreaking pharmaceutical work is ready to face the world. But there’s a challenge: how d[..]
How Leaders Can Facilitate Career Growth with Video
When employees become dissatisfied with their career advancement options, companies lose great talent and face costly turnover. A 2024 Gartner report shows that half of all em[..]
Great Artists Steal: Creative Video Techniques
“Good artists copy. Great artists steal.” is one of those quotes that’s usually attributed to someone (Picasso, in this case), but isn’t really theirs. Which is a bit [..]
You Don’t Need a Video
This might sound counter-intuitive coming from people who make videos for a living: No one needs a video. What they need is a solution to a business or communications challeng[..]
Finding Your Groove on Camera
Ultimately, the only way to find your groove on camera is to test a few approaches (ideally well before filming!) until you feel comfortable. As you work on finding your sweet[..]
The Power of Video in Fostering Genuine Connections
The modern workplace is in a state of constant change. How can businesses maintain their company culture and build a sense of community when most offices are hybrid, spread ar[..]
Embracing Technology: The Blueprint for Modern Leadership
The role of a modern leader transcends traditional boundaries. Gone are the days when effective leadership simply meant charisma and strategic thinking. Nowadays, being tech-s[..]
