How to Create an Impactful Company Culture Video
Here’s why it matters and how to do it: A great company culture video is authentic, well-planned, and speaks directly to its audience. Ready to start? Here’s your step[..]
Untangling Pharma Lingo with Video
You’ve put in the long hours, conducted thorough research, and now your groundbreaking pharmaceutical work is ready to face the world. But there’s a challenge: how d[..]
How Leaders Can Facilitate Career Growth with Video
When employees become dissatisfied with their career advancement options, companies lose great talent and face costly turnover. A 2024 Gartner report shows that half of all em[..]
Great Artists Steal: Creative Video Techniques
“Good artists copy. Great artists steal.” is one of those quotes that’s usually attributed to someone (Picasso, in this case), but isn’t really theirs. Which is a bit [..]
You Don’t Need a Video
This might sound counter-intuitive coming from people who make videos for a living: No one needs a video. What they need is a solution to a business or communications challeng[..]
Finding Your Groove on Camera
Ultimately, the only way to find your groove on camera is to test a few approaches (ideally well before filming!) until you feel comfortable. As you work on finding your sweet[..]
The Power of Video in Fostering Genuine Connections
The modern workplace is in a state of constant change. How can businesses maintain their company culture and build a sense of community when most offices are hybrid, spread ar[..]
Embracing Technology: The Blueprint for Modern Leadership
The role of a modern leader transcends traditional boundaries. Gone are the days when effective leadership simply meant charisma and strategic thinking. Nowadays, being tech-s[..]
Lights, Camera, Action: A CEO’s Guide to Video Production Terms
In the dynamic world of business communication, CEOs are finding themselves in front of the camera more often. Executives don’t have to be video production experts—but und[..]
