What Your Non-Verbal Signals are Saying in Corporate Communications
There’s so much more to communication than the words we speak. Context, body language, and our tone of voice all work together to convey our message’s true meaning. Non-Ve[..]
Utilizing Emotion for Effective Corporate Video
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos [..]
Why people LOVE video (and why people hate corporate video)
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to p[..]
Teleprompters – Making the Most of a Necessary Evil
Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a[..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
What Makes a Successful Corporate Video?
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning [..]
The Trick to Telling Timeless Stories
“An old trick well done is far better than a new trick with no effect.” – Christian Banach Tribe Pictures hasn’t stayed open for three and a half decades by reinventin[..]
How Long Should your Corporate Video be? 4 Questions to Ask Yourself
Deciding on the length of your corporate video is integral to the video production process. It plays a part in determining the script, the score, the picture. But what is the [..]
Don’t create your next video before defining its purpose
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you m[..]