Utilizing Emotion for Effective Corporate Video

July 11th, 2022 Tribe Pictures

Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos may have contained valuable information, they were missing one essential element: emotion. But video productions don’t have to compromise the effectiveness of a business video […]

Casting is changing in corporate video

February 24th, 2022 Tribe Pictures

When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn’t look like the “perfect” employee. First, the perfect employee doesn’t exist, and second, corporate films that look too put together come across as contrived and artificial… because they […]

Navigating Corporate Messaging through Covid-19

January 26th, 2022 Tribe Pictures

In early 2020, we were all called to a higher purpose—to work together to overcome this terrible tragedy. From TV commercials to corporate communications, there was a widely-shared attitude that ‘we can overcome this, we’ll work together.’ Things are different now. Our feelings have been modulating both up and down as we’ve gone through such […]

Interactive Video: The Newest Type of Corporate Video

October 24th, 2019 Tribe Pictures

woman in office talking

Interactivity is a given in the way we consume media today. Think about it, when we’re clicking around the web, scrolling through our Facebook feeds, or browsing the on-demand options on our TVs, we’re making choices about what to read next, where to click next, whether to scroll, or what to watch next. Marketers attempt […]