Video has been a powerhouse for many years when it comes to business communications, marketing, year-end reports, and more. The stats about video marketing use in 2022 are stronger than ever. If your company still isn’t reaching its maximum video potential, here’s what you need to know: In 2023, Video Demand Will Continue to Grow […]
It’s hard to miss the hype around AI tools online today. Just a few years ago, AI seemed mysterious and futuristic, straight out of a robot takeover movie. But now, artificial intelligence is making our world more accessible with tools for increasing efficiency and expanding communication. And when used for business, it’s actually making us […]
The tides have been changing for effective executive communications. Here’s what you need to know about creating the best communications strategy for your employees and stakeholders in 2023. Learn to Love Objective Feedback You’ve made it to the top thanks to your many strengths and achievements. But that doesn’t mean you’re perfect. And when it […]
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you must be on the right track. But can you define the purpose of your video? What is the goal of the time, money, and […]
Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]
When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video disposable after just one use? Or are you investing in a long-term, renewable asset? Videos should be multipurpose What people don’t realize when commissioning a video […]
Today, President Joe Biden takes office as America’s 46th president. Many before him made their mark through policy and leadership, but also through great public speaking performances. Audience Influence: Performance Versus Content The most famous case study of television rhetoric is 1960’s Presidential Debate between John F. Kennedy and Richard Nixon. America was left with […]