Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on screen. And they will more directly relate to your message. This approach is called Direct-To-Audience.
Engage Speakers Who Thrive in Conversation
A direct-to-audience video strategy gives you the incredible opportunity to personalize your message. Every employee at your company has their own journey. With a small audience, you can create an intimate setting. This allows the speaker or speakers to interact with others on camera in a way that plays to their strengths. And if your subject is most comfortable speaking to a room, this is how they will give their most authentic performance.
Simulate a Real Presentation Environment
Some CEOs perform well in front of a live audience but freeze up on camera. If your executive is great in front of a room, all they have to do is talk while the camera rolls. Simulate a live audience situation such as a press conference, town hall, or meeting with pre-cast coworkers. It’s a fluid format that plays to the strengths of the executive. Tribe achieved this effect with BD’s CEO Vince Forlenza, who felt very natural in a meeting with his coworkers.
Allow the Audience to Tell Their Story
Sometimes, a roundtable discussion will open up subjects without a script. This brand film created for KPMG gathers nine employees from different areas of the firm to talk openly about their experience at KPMG. While the employees didn’t know each other before the discussion, the style of conversation brought out their true personalities.
The result was the ‘real deal’ of working at KPMG. Employees spoke with the same warmth, passion, and charisma that had talking to each other off camera. This one conversation yielded six vibrant, honest videos. By having the audience direct the story, we got something greater than we ever anticipated.