Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own Super Bowl commercials?
Here are Tribe Pictures’ top five Super Bowl commercials featuring CEOs, Chairmen, and other C-Suite executives.
1. Jeff Bezos, Amazon
2. Toni Petersson, Oatly
One of the most contested commercials of the 2021 Super Bowl features the Oatly CEO singing in a field of wheat. Good press or bad press, this low-budget production certainly made waves.
3. Tom Brady and Gisele Bündchen, FTX
The 2022 Super Bowl is inundated with crypto currency marketing. FTX’s CEO spent big bucks on a commercial starring two famous investors, now-retired NFL star Tom Brady and his wife Gisele Bündchen.
4. Jim Koch, Sam Adams Beer
5. Martha Stewart for Jack in the Box
CEOs in More Company Commercials
Not everybody wants to spend millions of dollars for Super Bowl primetime airtime. Here are some more of our favorite brand commercials featuring CEOs:
Orville Redenbacher, Orville Redenbacher Popcorn
Col. Harlan Sanders, KFC
KFC’s newer commercials pit the real Colonel Sanders against his doppelgänger, Norm Macdonald.
Jay Bush, Bush’s Baked Beans
Ryan Reynolds, Aviation Gin
Lee Iacocca, Chrysler
Martha Stewart and Snoop Dogg for TMobile
Tom Carvel, Carvel Ice Cream
Gert Boyle, Columbia Sportswear
John Schnatter, Papa John’s Pizza
Bob Kaufman, Bob’s Discount Furniture
Mike Lindell, My Pillow
Whether you agree with his politics or not, Mike Lindell has made a name for himself loudly and proudly selling his pillow.
Claes Nilsson, Volvo Trucks
Richard Branson, Virgin
Richard Branson made headlines with his space travels late in 2021.
George Zimmer, Men’s Wearhouse
Jim Perdue, Perdue Chicken
Frank Borman, Eastern Airlines
Dave Thomas, Wendy’s
Ron Popeil, Ronco
Ron Popeil and his multitude of products is one of the most infamous names on our list.
According to his New York Times obituary, “His father, Samuel Popeil, was the inventor of the Chop-O-Matic and several other well-known items, and as a teenager Ron began selling his father’s inventions at a Walgreen’s store in Chicago.
He described his relationship with his father, who died in 1984, as all business. In 1974, Samuel’s second wife, Eloise, was convicted of attempting to hire two men to murder him. After serving 19 months of her sentence, the couple later remarried.”
Jimmy Dean, Jimmy Dean Sausage
The company is still using Dean’s voice in commercials today.
Frank Perdue, Perdue Chicken
Victor Kiam, Remington
Leona Helmsley, Helmsley Hotels
Herb Kelleher, Southwest Airlines
Sy Sperling, Hair Club for Men
Pete Coors, Coors Brewing