Why Your Company Needs to Invest in Employee Communications

October 15th, 2021 Tribe Pictures

Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]

Digital Video’s Future in the Corporate Workspace

June 16th, 2021 Tribe Pictures

We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]

Measuring Corporate Video Success – Return on Investment, Inspiration, Imagination

June 2nd, 2021 Tribe Pictures

With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]

Allow Video To Build Your Corporate Legacy

May 26th, 2021 Tribe Pictures

Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]

Digital Video’s Future in the Corporate Workspace

March 5th, 2021 Tribe Pictures

We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]

Corporate Movie Villains: What they say about business and society

February 3rd, 2021 Tribe Pictures

Capitalism has a villainous reputation in film. The most infamous villains are personifications of big business or play the role of a CEO. Star Wars weaponizes commerce through Jabba the Hutt. Movies inflate organized crime, from Mafia patriarch Don Vito Corleone to Marvel’s oversized-suit-wearing, cigar-smoking Kingpin. CEO Tom Hanks crushes Meg Ryan’s small business in […]

Your Video Reputation: Do it Right the First Time

January 14th, 2021 Tribe Pictures

One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end of your career, some future filmmaker is going to pull clips from your old videos for your retirement party. So when planning […]

Why Video Matters (To Millennials and Generation Z)

January 8th, 2021 Vern Oakley

People often make the assumption that corporate films are always stiff, dull, and monotone. I’ve spent much of my career shifting that style landscape toward personable and dynamic. The workforce is being taken over by Millennials and Generation Z (everyone born after 1981). And they demand more substance out of their corporations’ media than the […]