In the last few years, the world has proven its ability to change on a dime. It’s more important than ever for corporate executives to be masters of communication during periods of fluidity in their company, industry, or across the globe. Use Video to Master Your Corporate Legacy In the corporate world, legacy is everything. […]
Video has the power to inspire, connect, and motivate. Moving visuals, powerful interviews, and emotional music combine to tell a story that can change the way your employees feel about your company. Video’s staying power is why we believe it is one of the most powerful forces for a productive workforce. Video Connects Employees to […]
Why are you making a video? You’ve made it this far—you understand the power of video and have convinced your company that it’s something you need to invest in. So you must be on the right track. But can you define the purpose of your video? What is the goal of the time, money, and […]
Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]
CEO Disease: It’s dangerous and contagious. We at Tribe Pictures may not be medical experts, but we do have the cure for the executives in your organization. The Symptoms: Oblivious Leadership & The Timid Team One of the most insidious characteristics of CEO Disease is that the sufferers are blind to how their moods and […]
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]
With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]
Capitalism has a villainous reputation in film. The most infamous villains are personifications of big business or play the role of a CEO. Star Wars weaponizes commerce through Jabba the Hutt. Movies inflate organized crime, from Mafia patriarch Don Vito Corleone to Marvel’s oversized-suit-wearing, cigar-smoking Kingpin. CEO Tom Hanks crushes Meg Ryan’s small business in […]