The Secret Benefit of Shooting Incredible B-Roll
B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes [..]
Building your Custom Corporate Video Library
When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video [..]
Your Company’s Legacy Beyond Video
The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business pract[..]
Microexpressions on Camera: The Face Tells All
We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” [..]
The Greatness Mindset: Mindfulness, Meditation, Visualization
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to t[..]
Digital Video’s Future in the Corporate Workspace
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of[..]
Streaming Through the Isolated Year: The Resilience of the Film Industry
Award season is upon us again with The Golden Globes premiere this Sunday, February 28th. Like recent years, more and more of the shows and films nominated were released direc[..]
Meet Your Film Crew
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank eve[..]
Writing Your Own Story – Establish Trust Through Authenticity
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they w[..]
